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Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
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What Is An "Announcement" List?
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DEFINED: This is a list whose total act is to notify that something new is released for purchase, consumption or review. It unabashedly announces, "ZYX has just been released. Come take a look at it!" The first time you hear this you probably asked "Why would anyone join a list with no content and only a sales pitch?" Well, when you look at it that way, you are probably right and it doesn't sound really great to me either. So you don't say it that way, you say it the right way...
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How About An Example "Announcement" List?
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When you visit my site you will see a classic example of what I'm talking about. PLRSO is shorthand for Private Label Rights Special Offers. The list was developed only to inform people whenever I have new PLR offers available for them to buy
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
Why does it work? Let me give you plenty of reasons...
1. I took something that was "in-demand" (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. This is not an "announcement list", it is the "Free PLR Club". This changes perception immensely.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. I provide a cost example illustrating what is available for purchase right now, adding to the perceived value of the free "membership"
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Is that sawdust I hear burning?...
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create yoru own list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. Here's a great idea - create a list of people who you offer "incentives" to when they purchase someone else's new product through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won't immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: This is a list whose total act is to notify that something new is released for purchase, consumption or review. It unabashedly announces, "ZYX has just been released. Come take a look at it!" The first time you hear this you probably asked "Why would anyone join a list with no content and only a sales pitch?" Well, when you look at it that way, you are probably right and it doesn't sound really great to me either. So you don't say it that way, you say it the right way...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
When you visit my site you will see a classic example of what I'm talking about. PLRSO is shorthand for Private Label Rights Special Offers. The list was developed only to inform people whenever I have new PLR offers available for them to buy
That's it. I don't send out ezine articles to them. No newsletters. They don't get blog posts. There aren't any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been "announced" to the list.
Why does it work? Let me give you plenty of reasons...
1. I took something that was "in-demand" (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. This is not an "announcement list", it is the "Free PLR Club". This changes perception immensely.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don't.
5. I provide a cost example illustrating what is available for purchase right now, adding to the perceived value of the free "membership"
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Is that sawdust I hear burning?...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create yoru own list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. Here's a great idea - create a list of people who you offer "incentives" to when they purchase someone else's new product through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won't immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.
About the Author:
Jimmy D. Brown, one of the most respected marketing teachers online, has been tweaking what and how he teaches when it comes to Internet Marketing since 1999. You can benefit from those years of experience and also get full PLR rights to many of his best-selling products - at ridiculously LOW prices (I'm talking Ten Bucks). Run, don't walk to his website
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