Wednesday, May 27, 2009

The Pros of Using Review Site Templates

By Lala Lopez

The popularity of review sites paved the way for the demand of review site templates. And this trend is observed currently in both the online and offline network.

Basically a review site is a site where opinions of consumers are posted about certain products or services to benefit both people and businesses. The posts in a review site can be written by professional writers or by the average consumers. Epinion.com and Amazon.com are examples of the first review site models.

Before, review sites placed a premium on reviewers' anonymity and even had a law under the Communications Decency Act which protected them from any liability caused by their comments. In the recent years however, review sites started to encourage their readers to use their real names when writing reviews. Some took it to the extent of posting their photos beside their names, which made the review more credible.

A review site can earn income in many ways. Advertising tops the list. And following close behind are paid enhanced listings, comparison shopping, and paid links.

Review sites greatly influence a shopper's decision on whether or not to buy a certain product or service. Reading other people's experiences about the product is a factor a shopper considers before buying it. Apparently, a positive review on a product or service is worth more than a creatively designed sales page.

For the business owner, positive reviews from customers draw the line between mediocre and a winning number of sales. For the internet affiliate marketer, a good review site can help build a clientele following which can translate to a higher conversion ratio and more commissions. Now, isn't that something?

One factor that can affect the overall success of a review site is how it looks. Without a doubt, you wouldn't buy something from an amateur looking site. Most internet users always feel comfortable when they visit a professional looking review site so webmasters see to it that they use professional and ready-made review site templates. A ready-made template is the choice most webmasters take for its ease of use. With one, you can get your site up and running within minutes. Even if you have several niches, a ready-made template has several color schemes which you can use for each one of your niches.

Don't be confused with which review site template to choose. Just visit websites which review ready-made templates and see how a particular template is rated for functionality, conversion factor, and ease of use.

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