Saturday, November 22, 2008

What's the Best Web Design That Will Get Results?

By Janet Taylor

A lot of web site owners are looking for a web design that is going to get them a lot of traffic. However, having a lot of traffic does not necessarily mean that you are going to get results and close the sale. Web design is a really complicated topic because there are so many different opinions and so many different companies that are willing to help you out, but are going to recommend doing totally different things to improve your site. Here are some things you should look for if you want to get your website designed so that it is going to get results, not just a lot of traffic.

The first thing you want to ask yourself is what results you want and write down the answer. Some web owners are just going to want to increase traffic, but other results that you might want to have are getting people interested in your product, getting them to buy your product, getting the word out about a service that you offer or just making money through advertisements on your site. If you know what you are after, you are going to be able to tailor your web design for that and you are going to have better (and faster) results.

The second thing you want to do is consult a professional. Unless you are certain you know what you are doing, you are going to want to get someone else's help. A professional web designer is going to be able to choose a layout for your site and should be able to tweak your web copy so that it is going to be picked up by the search engine bots a lot faster. You are definitely going to want to incorporate keywords and SEO techniques into your web design as well, which a professional is going to be able to do.

If you want to get the best results possible, you are going to want to remember to keep the site as clean and simple as possible. By doing this, you are going to be able to change your website by yourself whenever you want. By updating and changing your website even a little bit, you are going to keep a good search engine results ranking - a website that isn't changed often is eventually going to start losing spots in the ranking.

The final thing you want to do is to make sure that you track your results. If you are after results and you change your existing website, you should be able to see the results within a couple of months. If you don't see the results, make sure that you go and do some more changes and keep tweaking your website until it's perfect. Eventually you will get there.

Remember to plan a website that is going to get the results that you are after, not just a lot of visitors. Having a lot of people click on your site is important, but if they don't actually spend any time there, it isn't going to bring much advantage to your company. Focus on results and focus on getting your business to grow when designing your website.

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