Saturday, November 15, 2008

The Cornerstone of Reciprocal Linking from Texas Web Designers

By Jordan FeRoss

Link building is a very powerful way to drive traffic to your site. The more sites who link to yours, and vice versa, the more people who are apt to see your site. This also means search engines will rank it higher, which, again, will increase the number of people who see it. As the Texas web designers work with you to compile web content that is fresh and interesting, you might consider link building as a way to increase the number of hits your site receives.

There are five main hooks to link building. Whether the Texas web designers employ some or all of them, they are designed to systematically bring more people to you by increasing the number of relevant links your site has pointing to it. This is especially important with search engine optimization where search engines often actually use this number of relevant links to determine the ranking of your site. Let's take a look at the five hooks and how they can benefit you.

Hook number one is a news page. Texas Web Designers can help you develop one of these to report on industry news regularly and in a fresh exciting new way. You should not just go over what another website has previously reported, but you should take a spanking new and exclusive examination on the latest happenings.

Hook number two is the controversy hook. Texas Web Designers can easily help you to build up a controversy hook. Your website can oppose or dissect what another website is saying such as a famous or influential person or website in your field. This hook serves to produce greater attention for your website.

The next type of hook that may be used by the Texas web designers is the attack hook. This is where you take the contrary hook a step further and launch a personal attack on what someone else has said. This takes the debunking of theories to the next level, and can serve to generate further interest. As a general rule, controversy gets attention and makes people react. The idea, though, is to influence them to act in a positive manner instead of turning it against you, so be careful how this information is presented. Make sure your dispute is factual before ever launching it; otherwise, you may come out on the other side of the coin.

The fourth type of hook is a resource hook, and provides information to the reader. Texas web designers will help you to utilize and aggregate a large amount of information, then condense it for visitors it in a way that interests readers without causing information overload.

The fifth type of hook that can be employed is the humor hook. You may wish to use this to post jokes, funny stories, weird or funny pictures, or anything else that will warrant a reaction or review from others. The key here is feedback, and the Texas web designers will supply you with the content and information you will need to be in touch with your online audience.

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