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Small business marketing is super fun especially when you start to see results. I recently had a customer say "I saw you on top of Google and then went to your website, after that I searched on YouTube and you came up 1st there, then I called a yard sign on the side of the road, that was you too, at that point I figured i had no choice where I was going to buy..." Then he asked, "who does your small business marketing?" and I said , "I do"... Yes a winner...
Search engines are the place to start when you begin your quest for the best small business marketing ideas. Google gets most of the traffic and their results are sent to many other search engines. Getting on the 1st page of Google is really much easier than you think...
There is a friend of mine that owns a business near mine and as a result of using these simple ideas was listed on the 1st page of Google in 2 days. He landed a $3600 job as a result of his efforts. This small business marketing stuff not rocket science, it's just following what works.
If you are looking for small business marketing ideas, in specific geographical locations, then Google Local is quick and easy way to start. This is the listing on the top of google when you search for a local listing like (Hot Tubs Minneapolis) there is a map on the left with businesses on the right. Google Local is a great website marketing strategy because, its easy, free and fast.
The info on the right in Google Local has a link to your website and lists your phone number. This is an easy way to increase website traffic and as far as small business marketing goes it is the perfect place to start...Tip: There are a few cool tricks to Google Local that will enable you to show up in more than one city... Under more than one occupation...
Google (Pay Per Click) PPC is a another huge idea for small business marketing. Don't let the PPC scare you because you have all the control. You can start for as little as five dollars and you have complete control of the budgets. Google is Geo targeted so Google knows the location of the persons computer that is doing the searching and you get to choose where your ads show up from Zip Code, to city, to state to country.
Google PPC allows you to write many ads and that rotate and Google tracks the views vs the clicks this is known as the click through rate. Then you know what ads are working and which are not. Then you delete the bad ones and keep trying to improve. You also set a budget anywhere from $5 per day and up or set a monthly budget lets say $300... Pay Per Click has been a huge part of my online small business marketing...
Since January of 2005 I have spent $51K advertising with Google and I have definitely had the best ROI from my website marketing efforts. As far as small business marketing goes the internet is here to stay. In fact Google is one of my favorite companies because I have spent this money and have never even talked to anyone who works for Google. I do get a Christmas card from them each year. There are way too many tips and tricks to Google PPC to go into here. Just take the time and add this to your small business marketing arsenal.
Search engines are the place to start when you begin your quest for the best small business marketing ideas. Google gets most of the traffic and their results are sent to many other search engines. Getting on the 1st page of Google is really much easier than you think...
There is a friend of mine that owns a business near mine and as a result of using these simple ideas was listed on the 1st page of Google in 2 days. He landed a $3600 job as a result of his efforts. This small business marketing stuff not rocket science, it's just following what works.
If you are looking for small business marketing ideas, in specific geographical locations, then Google Local is quick and easy way to start. This is the listing on the top of google when you search for a local listing like (Hot Tubs Minneapolis) there is a map on the left with businesses on the right. Google Local is a great website marketing strategy because, its easy, free and fast.
The info on the right in Google Local has a link to your website and lists your phone number. This is an easy way to increase website traffic and as far as small business marketing goes it is the perfect place to start...Tip: There are a few cool tricks to Google Local that will enable you to show up in more than one city... Under more than one occupation...
Google (Pay Per Click) PPC is a another huge idea for small business marketing. Don't let the PPC scare you because you have all the control. You can start for as little as five dollars and you have complete control of the budgets. Google is Geo targeted so Google knows the location of the persons computer that is doing the searching and you get to choose where your ads show up from Zip Code, to city, to state to country.
Google PPC allows you to write many ads and that rotate and Google tracks the views vs the clicks this is known as the click through rate. Then you know what ads are working and which are not. Then you delete the bad ones and keep trying to improve. You also set a budget anywhere from $5 per day and up or set a monthly budget lets say $300... Pay Per Click has been a huge part of my online small business marketing...
Since January of 2005 I have spent $51K advertising with Google and I have definitely had the best ROI from my website marketing efforts. As far as small business marketing goes the internet is here to stay. In fact Google is one of my favorite companies because I have spent this money and have never even talked to anyone who works for Google. I do get a Christmas card from them each year. There are way too many tips and tricks to Google PPC to go into here. Just take the time and add this to your small business marketing arsenal.
About the Author:
Joe White is a small business owner and small business internet marketing expert. Go to his website that offers 18 easy to follow small business marketing videos. His 5 day e-course is packed with ideas to market your small business online or Go tohttp://googlesecretsforsmallbusiness.com/
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