Monday, November 30, 2009

Key Design Considerations For Creating A Catalog With Advanced Graphics

By Sarah Smith

A catalog with appealing graphic design is like a portable salesman, every bit as effective as a real one. By using a catalog, a consumer can decide which product to purchase after discussing his chosen product with relatives and friends. Thus, it is very important that a catalog is arranged and printed in the most effective and appealing way to get a favourable response from the customers.

A catalog should not allow features like design and colour to outshine the description of products. Thus without any negligence, you must first focus on the colour scheme and layout of the main graphic elements so that the product photos in the catalog do not look insipid to the customer. Any modern graphic design software can display you how the different variants will appear, and by making use of the colour selection tools, you can comfortably decide on a palette that works for you.

Next you have to work upon the arrangement and placing of words on the catalog. Again, by making use of graphics tools, you can work upon a few options with different fonts and colours to see what suits and what does not look good. The text must contain description in which a brief powerful summary of the products is given, with all their key aspects presented in minimum number of words.

After the basic image and text elements are finalized, one must concentrate on selectively adding attractive imagery to the catalog. Graphic design that is modern and smart makes the catalog visually appealing to consumers and rouses their curiosity about the products displayed. Engaging a professional designer for such graphic designs is a great idea, though you can manage the task yourself if you have the needed talent and creativity.

Pre-designed graphic components can be found in modern graphic design software that can be utilized to successfully design your catalog without much trouble. This will make sure that you get high quality designs without having to work much on them.

Once the aforesaid steps are taken care of, you would need a good printing company to print the required amount of copies of the catalog for distribution to customers. You can let a designer from the printing company suggest some final modifications on the catalog that you have created, as an expert's advice always helps to enhance the results. Moreover, he can also let you know if the design would come out as good as it appears on a computer screen.

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