Sunday, November 22, 2009

Advice For Choosing a Domain Name

By Alison Rothwell

Deciding on a website address involves more than just adding a.com to the name of your company. Don't forget it's a key element of your website optimization. For starters that domain may be in use already. If you're set on this choice then there are some ways you can attempt to locate an owner of a domain name, and then make an offer to purchase it from them. This is especially worthwhile if there is no actual web site attached, and owners may be more willing to sell the domain for a lower cost.

There are alternatives including what extension is placed, or how you phrase your name - using dashes is one way to get around it. But you need to ensure your site is easily located and unnecessary information in the domain name can confuse customers and leave your site lost amongst the masses. This won't help your website seo.

It's also important to name each page properly in the URL. This is so that search engines can more easily direct searching potential customers to the relevant page of your website. While taking into account your tags, meta tags and other ways you've improved your search status, they will also check the domain name and full URL for extra clues.

Look at the way some of the biggest online companies have designed their URLs for different pages, and follow suit. You can also investigate ways to make sure your main domain name is easy to read, remember and find. By doing this you'll make your site more visible than may otherwise be the case. It also means people can understand your system quite easily and then type in the right extended URL to get to specific pages without heading via the homepage.

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