Sunday, November 22, 2009

How to Pick a Domain Name

By Alison Rothwell

Deciding on a website address involves more than simply adding a.com to your company name. Don't forget it's a key element of your website optimization. For starters that domain name may already be being used. If you're set on this choice then there are some ways you can attempt to find an owner of a domain name, and then make an offer to buy it from them. This is particularly worthwhile if there is actually no site attached, and owners may be more willing to part with the domain for a lower cost.

There are alternatives including what extension is placed, or how you phrase your name - using dashes is one way to get around it. But you need to ensure your site is easily located and unnecessary information in the domain name can confuse customers and leave your site lost amongst the masses. This won't help your website seo.

It's also important to name each page correctly in the URL. This is so that search engines can direct searching potential customers more easily to the relevant page of your website. While taking into account your tags, meta tags and other ways you've enhanced your searchable status, they will also investigate the domain name and full URL for more clues.

Try to observe the way some of the largest online companies have designed their URLs for different pages, and follow their example. You can also look into ways to ensure your main domain name is simple to remember, discover and read. By doing this you'll make your web site more visible than may otherwise be the case. It also means people can comprehend your system easily and then type in the appropriate extended URL to get to particular pages without heading via the homepage.

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