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First, I should say that there's some debate about what a squeeze page is. However, it's generally understood that a squeeze page is a page with the goal of getting only two things: the collection of prospects' personal information and permission to contact them later.
Some business owners may be reading this and saying that they have better ways to do the same thing. They might. But they may not have a way to collect information, gain prospects' permission for future contact and advertise at the same time.
Why do squeeze pages exist?
In a wordadvertisement. Business owners realize that getting prospects is difficult. Turning them to turn into customers is even harder. That's where advertising and squeeze pages come in. They can be the answer to these difficult problems.
When it comes down to it, squeeze pages act as an extension to prospects and customers. That's what they're designed to be. If they function like they're supposed to, they can be your secret marketing weapon.
How do they collect that information?
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
What to ask for
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Addresses
What is this information is used for?
After you've gathered what you want from your prospects, you'll probably want to do as much as you can with it so that the orders will come flooding in. The most common sense approach is to use the information with your marketing efforts.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Indeed, your squeeze page's functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.
Creating squeeze pages can only benefit your business, since they're easy to make, save time, are highly effective and give you permission to communicate with a list of prospects who want to be contacted. In essence, they do a lot of your target market research for you.
But don't think it's too easy. You'll first have to design a winning squeeze page that both appeals and caters to your target market.
Some business owners may be reading this and saying that they have better ways to do the same thing. They might. But they may not have a way to collect information, gain prospects' permission for future contact and advertise at the same time.
Why do squeeze pages exist?
In a wordadvertisement. Business owners realize that getting prospects is difficult. Turning them to turn into customers is even harder. That's where advertising and squeeze pages come in. They can be the answer to these difficult problems.
When it comes down to it, squeeze pages act as an extension to prospects and customers. That's what they're designed to be. If they function like they're supposed to, they can be your secret marketing weapon.
How do they collect that information?
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
What to ask for
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Addresses
What is this information is used for?
After you've gathered what you want from your prospects, you'll probably want to do as much as you can with it so that the orders will come flooding in. The most common sense approach is to use the information with your marketing efforts.
The thing to remember about squeeze pages is that they act as crossroads. They're meant to help your prospects decide to stay on your website and buy products.
A great squeeze page not only keeps prospects on the website, but turns them into customers. An even better squeeze page gives you information about their behavior.
Make no mistake- these pages are all about leads.
That being said, you have to be willing to put your fair share into making them work. Squeeze pages don't function by themselves.
Indeed, your squeeze page's functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.
Creating squeeze pages can only benefit your business, since they're easy to make, save time, are highly effective and give you permission to communicate with a list of prospects who want to be contacted. In essence, they do a lot of your target market research for you.
But don't think it's too easy. You'll first have to design a winning squeeze page that both appeals and caters to your target market.
About the Author:
Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.
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