Thursday, April 2, 2009

Ideas for Giving Away Free Software to Market Your Business

By James T Maxwell

One great way to build your business is to give away free software. Hundreds of businesses have been built successfully on this foundation alone. There are many ways you can use free software giveaways to build your business.

You can distribute software at software download sites; you can give away website and Wordpress themes. These are some of the most cost efficient ways to market your website possible. Read on to learn more.

Give Away Free Software

It's amazing that you can find so many websites where you can download software applications for free or as shareware programs. Once you have them downloaded, you can offer them for free to others who may want to purchase other things on your site. These giveaways cost you nothing but a few minutes of your time to do this.

Download.com is a great place to download free software- there are thousands of free software programs that can be downloaded over and over again so people keep coming back, with little to no marketing done by the website or companies themselves. When the time comes to upgrade the software is when the companies make their revenue.

If you are good at programming, you can also come up with your own programs and sell those to consumers. Or hire a software designer to do this and then split the proceeds. Make sure to send an email blast to alert all the subscribers to your website about this new product to drive traffic to your website.

Finally, you can keep your software free and require a login or email signup to access to download. This will allow you to continually market to the list.

Give Away Free Design Templates

Want to increase your website traffic? Giving away freebies like software and Wordpress designs can help you with generating traffic by use of backlinks. Create these templates yourself or hire someone out to design them. Make them in a particular niche and include a backlink at the bottom for people to click on to take them to your website.

For example, you might want to create a set of Wordpress themes about fishing and then include a backlink so that people can click on it and go to your website. On your website be sure to list articles and other items related to the fishing products or advice that you offer.

A Very Cost Efficient Way to Market Your Business

Getting lots of website traffic to your site can be a challenge at times; however when you give out free software and include backlinks to your site, people can't help but click on them to learn more about you. This creates a large amount of free website traffic for little effort and no cost to you.

Simply put, giving away software is a great way to get huge exposure at a very low cost, especially if you write the software yourself. Even if you don't write it yourself, it's surprisingly cheap to outsource simple software projects for free on the Internet.

Over months, by using this method, you should see your website statistics spike and you may start to generate a profit from the eBooks, courses, products and other things your business is offering to the public. The winning combination of free Wordpress designs, backlinks, software and email database will be effective tools to use to maximize your marketing efforts in the long run.

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