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The key to a successful PPC campaign is figuring out which of your keywords convert into sales, and which do not. So how do you track which keywords are the profitable ones? Enter Prosper202.
Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can get the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and install it on its own dedicated server.
Once you have installed the script on your server, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any CPA networks you have joined. (Convert2Media, AmpedMedia, etc).
The next step is to add in your Affiliate campaign. Here you will enter in the offer name, the affiliate url and payout. For the url, you will need to get this from the specific affiliate network's offer page. Be sure to include the subid parameter which is usually specific to the CPA network you are using.
You also have the option here of cloaking your tracking link. You should usually do this as you never want anyone to see where your traffic is coming from. Your affiliate manager can figure this out by just checking your referrer. By cloaking your link, the referrer will show up as the domain name of where you installed Prosper202 on, and not the landing page itself.
Landing pages are highly recommended for PPC (as opposed to direct-linking) and if you have one for this campaign, you will need to enter the details into the system. Prosper202 will then give you a snippet of javascript to insert into to your landing page and a url that you need to use to link to the offer. Once these are added to you landing page, Prosper202 will be able to handle tracking correctly.
Once this is all setup, you can retrieve the links you need to use. These will be input into the PPC platform that you are using. Make sure to add in the extra keyword parameter if your PPC platform requires it. This will enable Prosper202 to track the keyword associated with a particular click.
If you want to have real-time tracking of the leads you get, you will also need to email the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer's confirmation page and whenever you get a lead, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don't do this you will have to manually enter in the converting subids into prosper202 yourself.
Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and conversions in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this info at your fingertips, you can take out those non converting keywords and start making your PPC campaign profitable.
Prosper202 was developed by Wes Mahler of Tracking202, and is free tracking script that offers real-time tracking of your PPC campaigns. You can get the script from their website, and you will need to host it on your own web server. However, it is recommended that if you are planning on sending a large amount of clicks through the script that you make sure and install it on its own dedicated server.
Once you have installed the script on your server, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any CPA networks you have joined. (Convert2Media, AmpedMedia, etc).
The next step is to add in your Affiliate campaign. Here you will enter in the offer name, the affiliate url and payout. For the url, you will need to get this from the specific affiliate network's offer page. Be sure to include the subid parameter which is usually specific to the CPA network you are using.
You also have the option here of cloaking your tracking link. You should usually do this as you never want anyone to see where your traffic is coming from. Your affiliate manager can figure this out by just checking your referrer. By cloaking your link, the referrer will show up as the domain name of where you installed Prosper202 on, and not the landing page itself.
Landing pages are highly recommended for PPC (as opposed to direct-linking) and if you have one for this campaign, you will need to enter the details into the system. Prosper202 will then give you a snippet of javascript to insert into to your landing page and a url that you need to use to link to the offer. Once these are added to you landing page, Prosper202 will be able to handle tracking correctly.
Once this is all setup, you can retrieve the links you need to use. These will be input into the PPC platform that you are using. Make sure to add in the extra keyword parameter if your PPC platform requires it. This will enable Prosper202 to track the keyword associated with a particular click.
If you want to have real-time tracking of the leads you get, you will also need to email the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer's confirmation page and whenever you get a lead, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don't do this you will have to manually enter in the converting subids into prosper202 yourself.
Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and conversions in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this info at your fingertips, you can take out those non converting keywords and start making your PPC campaign profitable.
About the Author:
Mike Wong has been a successful PPC marketer for several years and uses Affiliate Theme to create his landing pages and Prosper202 for tracking his PPC Campaigns. You can learn about more Prosper202 tips on his site.
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