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Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.
Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it's important to provide several means of getting them to take a desired action.
Since we don't know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.
If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm's phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.
"If a prospect wants to contact me they go to my contact us page!"
Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what's in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
Depending on the prospect that arrives on your site, you will see a variety of ways they choose to interact with elements on your web page. This is why it's important to provide several means of getting them to take a desired action.
Since we don't know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.
If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm's phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.
"If a prospect wants to contact me they go to my contact us page!"
Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what's in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.
Your website can be a powerful and effective tool. Advertising for lawyers on the web can bring in more clients and help increase your case flow.
About the Author:
Looking for new ways of advertising for lawyers? Jeff Berman, Executive Director at AttorneySync, offers lawyer marketing advice to help increase your caseload.
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