Tuesday, April 14, 2009

Building Your List & Driving Traffic to Your Squeeze Page

By James T Maxwell

The money is in the list. As an internet marketer, you know that building your email list is absolutely essential if you want to make money. There's one key component to successfully building a list however: Getting traffic to your squeeze page. Some great ways to do this are PPC, article marketing and getting affiliates.

Pay Per Click Marketing or PPC

PPC marketing could be the most efficient means of driving traffic. It's efficient because it is quick, as well as its tracking ability.

When you use Pay Per Click marketing your goal is breaking even. You're building your list, so making a huge profit isn't necessary at the moment. By getting 100 people each day added to your list and break even doing it, you're doing everything right.

There is a trick when it comes to Pay Per Click success, and that is continually testing and improving what you have. It's easier to get that system which is kind of working to work than to start over from scratch.

Article Marketing

Article marketing is a less expensive, but slower means of getting traffic to your website. When it comes to article marketing, you end up paying with time instead of cash.

The plan here is to write up some articles, submitting them to different article directories. These directories are searched often, and your articles will be indexed quite fast. If you use appropriate keywords along with good SEO principles, you'll get more traffic when your articles rank highly.

When you are starting out with article marketing, it generally involves a lot of work for a bit of traffic. Sticking to it however will turn that little bit of traffic into much more over time.

Affiliate Marketing

There's a little secret to affiliate marketing: Having good statistics. Many experts in the field of internet marketing will agree using AdWords to test your stats, or some other marketing tactics before any potential affiliates are approached.

There is definitely some refining which can be done when using PPC. Your best bet is doing any refinement before approaching your potential affiliates. Why you ask? Let's say an affiliate decides to promote your product and for some reason or another it doesn't convert, you have just burned your bridge forever. While on the other hand, if one of your affiliates promotes your product to their full ability and it does convert, they'll likely keep on with the promotion of your product regularly.

Besides, unless your statistics are strong, you normally won't be considered for big JV projects. The majority of the big names aren't keen on doing business with first timers. There is more of a risk in that scenario of them losing money.

There aren't many people who wish to use their traffic to test the marketing of somebody else's business. It's illogical to expect any of your affiliates to be sending you their traffic without solid conversion statistics from your site.

Getting Traffic to Your Squeeze Page

These are three of the top ways to get traffic your squeeze page. Pay Per Click, Article Marketing and Affiliate marketing once you're ready. Keep in mind that each one of these techniques alone has been responsible for many businesses's success. You don't need to do everything right. Just do one thing exceptionally well and you're off to a great start.

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