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When commissioning a web site designer one mistake you might make is to depend on your designer for future changes.
The automatic assumption by business owners is that the web designer will make all future changes. It is often the assumption by web designers too; especially as it keeps the revenue flowing from client.
It is worth considering how important it is to for you to be responsive to your online market. For example, should you have the ability to add new offers to your website daily or to change immediately a phrase on the website that a customer misunderstood on your website. I often hear about web designers taking months to do a simple change like correcting a spelling mistake.
Instead of having to depend on your website designer you can have a website created that allows you to make some or all the amendments instantly. The amount you can change will depend on your skill level but websites can offer different systems to match your level and your need to make changes.
Ask your website designer for a content management system or CMS. These systems can be expensive but don't let this be an excuse to increase your costs by very much.
One issue you may have is that CMS requires some programming knowledge. Not all designers have this skill and may not be able to look after or setup a CMS.
If you do not wish your website to be out of date and stale then make sure you do not get stuck depending on your website designer to make changes going forward.
The automatic assumption by business owners is that the web designer will make all future changes. It is often the assumption by web designers too; especially as it keeps the revenue flowing from client.
It is worth considering how important it is to for you to be responsive to your online market. For example, should you have the ability to add new offers to your website daily or to change immediately a phrase on the website that a customer misunderstood on your website. I often hear about web designers taking months to do a simple change like correcting a spelling mistake.
Instead of having to depend on your website designer you can have a website created that allows you to make some or all the amendments instantly. The amount you can change will depend on your skill level but websites can offer different systems to match your level and your need to make changes.
Ask your website designer for a content management system or CMS. These systems can be expensive but don't let this be an excuse to increase your costs by very much.
One issue you may have is that CMS requires some programming knowledge. Not all designers have this skill and may not be able to look after or setup a CMS.
If you do not wish your website to be out of date and stale then make sure you do not get stuck depending on your website designer to make changes going forward.
About the Author:
Before hiring a web site designer you should visit Kent web site Designer web sites in Business for the complete report 7 mistakes people make when hiring a web designer. Advice and help about online marketing in Kent also available.
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