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Finding profitable keywords is the key to a money-making PPC campaign. To find these types of keywords, you will need to use some sort of PPC tracking script. In this article, we will discuss a script named Prosper202.
Prosper202 is a free, real-time PPC tracking software by the folks of Tracking202. It is self-hosted, which means that you will need to install it on your own server. If you are planning on sending a large volume of clicks through Prosper202, then I would make sure you install it on a VPS or your own dedicated server.
Once installed, you can start setting up your individual campaigns to track. This is done through the setup tab, and you can see all the steps involved in the submenu. The first two steps are to put in your PPC accounts (Adwords, Yahoo Search Marketing) and Affiliate Networks (FluxAds, NeverblueAds, etc) into the system.
Next, you will want to insert in the required information for the particular offer you are planning to send traffic to. The important step here is to enter the correct affiliate url. You can get this from the CPA network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can send along the subids correctly.
The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and see which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page.
For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to enter it in as well. Once you have done that, you will get a piece of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.
Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.
An optional step is to setup your global tracking pixel. You will need to give this to your Affiliate Manager to place on your offer's thank you page. Whenever someone clicks on one of your links and makes a lead or sale, your pixel will fire and Prosper202 will record it the conversion in your stats. If you do not do this, then you will have to manually import the converting subids from your affiliate network into Prosper202 yourself.
Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start getting your PPC campaign profitable.
Prosper202 is a free, real-time PPC tracking software by the folks of Tracking202. It is self-hosted, which means that you will need to install it on your own server. If you are planning on sending a large volume of clicks through Prosper202, then I would make sure you install it on a VPS or your own dedicated server.
Once installed, you can start setting up your individual campaigns to track. This is done through the setup tab, and you can see all the steps involved in the submenu. The first two steps are to put in your PPC accounts (Adwords, Yahoo Search Marketing) and Affiliate Networks (FluxAds, NeverblueAds, etc) into the system.
Next, you will want to insert in the required information for the particular offer you are planning to send traffic to. The important step here is to enter the correct affiliate url. You can get this from the CPA network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can send along the subids correctly.
The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and see which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page.
For PPC campaigns, you can normally direct link to an offer, or send the visitor to a landing page. If you use a landing page, then you will need to enter it in as well. Once you have done that, you will get a piece of javascript to install onto your landing page. You will also have to change any links to your offer to the one the Prosper202 gives you as well.
Finally the last required step is to get your link. This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to add an extra parameter to dynamically track the keyword associated with each click.
An optional step is to setup your global tracking pixel. You will need to give this to your Affiliate Manager to place on your offer's thank you page. Whenever someone clicks on one of your links and makes a lead or sale, your pixel will fire and Prosper202 will record it the conversion in your stats. If you do not do this, then you will have to manually import the converting subids from your affiliate network into Prosper202 yourself.
Once you have gotten everything setup, Prosper202 will handle the rest. You can see your clicks and leads in real-time using the Spy View, and you can see all the individual stats for each campaign in the overview page. Now you can figure out exactly which keywords are leading to sales and which ones are not. By having this information at your fingertips, you can take out those non converting keywords and start getting your PPC campaign profitable.
About the Author:
Mike Wong has been a successful PPC marketer for several years and uses AffiliateTheme to design his landing pages and Prosper202 for tracking his PPC Campaigns. You can learn about more Prosper202 tricks on his site.
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