Webdesign Tips That Boost Conversion Rates

By Jack Sinclair

You can make your website a success and increase your conversion rates using the following methods.

Your first task is to create a navigation system for your website that is easy to understand and consistent.

In place of tabs used by sites such as Amazon.com, you can use underlined text to create an easy format that anticipates your customers need.

For example a webdesign for a site selling replacement printer ink. Put yourself in the position of a customer visiting this website; all you're looking for is the ink that matches your printer. To that end the navigation system should be designed around choosing the brand and model of printer, that way you can easily find the correct type of ink cartridge you need.

The navigation system should not be extravagant. Vertical or horizontal formats for basic text links are very effective, as are buttons, or organized tabs.

There should be a design and sense conveyed through the look of your website, but this is something that is individual to your website.

Though there are no set rules to follow in this area, if you have a site like NBC.com the feel of the website should be NEWS, whereas if you have a site like Disney.com com the feel should be fun. Getting the feel and design of your webstie right can greatly affect conversion rates possibly even tripling them.

In the same manner that many government buildings appear to be cold and institutional because of the function they perform you must be sure that your websites theme can be recognized right away from the design and layout.

There is a saying about the little foxes that spoil the grapes.

It is also true that 'little foxes' can also ruin the look of professionalism of you website. Typical errors in webdesign and how to correct them to raise your conversion rates are as follows:

a) Avoid using a visible stats counter for your site.

You may want to show how popular your site is, but this may make you look outdated, and may have a contradictory effect.

b) Create a printable version of your site or ensure that your page prints well. Many viewers will print long text to read from paper.

c) Assess whether or not your webdesign is 'scannable.'

Most web users will quickly scan your site before making up their mind whether or not to read it. This means your need to highlight the key points of your website through use of techniques such as bold, color and underlined text and clear useful headings.

d) Visitors to your website will first tee the 'topfold' of your Homepage before scrolling down. Be sure not to make your header graphics too large or they may take away from the 'topfold.' Also, header graphics or company logos that are too large will leave you with less room for the all important text of your site where the major part of your message is contained.

Using these webdesign secrets right away may surprise you just how effective such simple changes can be. Watch as your websites conversion rates soar higher.

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