The number one rule of any website design is to make sure that it performs optimally under all conditions. It is a huge mistake to assume the belief that visitors need to be entertained with fancy flash works which usually requires long loading time, when the truth is exactly the opposite.
Here's what you need for good web design
1) Leave out splash pages if you want to have a higher performing web page.
Splash pages are popular with most sites today but many of them have a lot of images and graphics that can slow down your computer. These lavish images and graphics don't really have a purpose. They're just fancy additions. What you want to keep in mind is how to keep your visitors on the site and having to many or "loud" graphics can send them away.
2) Keep banners to a minimum
Many site owners use banners on their page for commissions but many also have a lot of banners that just make your site look tacky. Too many ads and banners will just send your visitor's off to your competitors site. Replace your banner ads with affiliate links to money producing products that will not show as ads and bring you more of a profit.
3) Make it easy to navigate
The navigation should be made very simple that even a young child can manage to find their way around. Avoid the use of flash menus or multi-tiered menus because generally they are not a good idea as far as easy navigation is concerned. If you make it difficult for them, they will leave your site. A site map will help them find what they want and should be factored in to the website design right from the start.
4) Make it easy for your visitor to know where they are
It's easy to get lost on a site that includes many pages and making sure this doesn't happen will keep your visitors looking. To make sure they don't get lost, include clear titles on every page and add a different color to hyperlinks that have already been visited. This will keep your visitors happy and not straying to your competitors site.
5) Use less audio
Don't irritate your visitors by adding too much audio or repeating it continuously. This will only make them leave. Music can amplify a visitor's experience but you want to make sure you use your audio adequately. To do this, don't repeat the music or audio and give your visitor's control by allowing them to change the volume or to turn it off. Doing this will give your repeat visitors.
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