Tuesday, September 30, 2008

Using Subdomains, Pros and Cons

By Ricardo d Argence

Most businesses don't like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your website, being ignored by bots and index spiders in search engines and all in all, it just doesn't look right. So let's check our facts on subdomains.

The definition of a subdomain is a secondary or substitute domain plateau. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that www is not at the front of subdomains.

Subdomains have a good efficiency rating. Search engine spiders don't have a specific ranking system to tell the difference between a regular and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn't matter if you have a subdomain or regular domain name.

We will act like there are a lot of categories on your site. Should you make a submission to a search engine, you might submit every subdomain in its unique category yet obtain a nice ranking nonetheless.

Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.

People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

To repeat, there isn't any problem with utilizing a subdomain. If you wish to establish every subdomain as a unique entity, go right ahead. Get a main domain to use as a certified landing page.

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