Thursday, September 24, 2009

Website Building Success Starts With The Needs Of Your Customers

By Sexton Lynch

So you are thinking about taking your business online or starting a money making website? It is a wonderful idea and it can be a profitable venture for you if you design your website the correct way. The best way to make your business profitable is to design a site that correctly targets your market in a unique way.

Your site design can either be done by you or you can hire a professional designer to do it for you. If you decide to do it, most likely there will be a steep learning curve involved, especially, if you are new to website creation. There are many websites with free tutorials in HTML and CSS to help you understand the basics.

Should you turn this over to a professional website developer, be prepared to shell out some big bucks. It can cost anywhere from $1000 for a basic design upwards to $5000 or more. By learning to do it yourself, you can save a lot of money and learn a valuable skill.

There are a lot of benefits in learning basic website design. First, you will always be able to design the layout and core components of your website the way you want it. When you are depending on others to do it for you, you will never get exactly want you want. However, you do have the option to tweak things once you receive the finished product.

When you learn the skills to creating your own site design, this will help later on when you want to make changes. A well developed website will always undergo periodic change to reflect new technologies. If you had to pay a web designer each time you wanted to incorporate a change, it could get costly.

When you are planning the look and fell of your site, always keep in mind that the customer or visitor is the most important thing. The site should not be about you, but about your customers. This means your website will address the needs, wants and desires of the customers by providing answers and solutions that will help them.

When you plan your site around the needs of your customers, they will automatically be attracted to you because you seem to positions yourself as a person who understands their needs. Many new site owners talk too much about themselves and never give much thought to what their visitors are really looking for. This is a big mistake and can costs you in the long run.

When a person comes to your website looking for a specific solution, they don't want to hear all about you. They want to know if what you offer can really help them. They may be looking for answers to specific problems or may have a strong desire to accomplish something. Either way, how you positions your website will make all the difference in the world.

As a rule of thumb, use the AIDA formula when you are planning out your site design and copy. The acronym AIDA stands for attention, interest, desire and action and should be the guiding principle for your success. You want your site to get a visitors attention, keep their interest, build a desire for your solution and get them to take action. This is how you succeed.

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