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One of the common mistakes that people make is to put up a website, and then wonder why money is not coming in. Another common mistake is to waste a huge sum of money in advertising before learning the fundamentals of website design and development.
The truth is that just putting up a website is just a small step in internet marketing. Your website has to appeal to the buying customer and draw in more potential customers. Your website has to act as a sales person. Therefore, your website should appear and behave like a well constructed marketing tool.
Your website is the first impression people have of your business. So it should appear professional and make a good impression. People do not buy from shoddy outlets.
Ensure that your website's design is in tune with your product and your business objective. It is not rocket science. It is a simple thing to do. Here are some tips to help you
1. Ensure that your website has no grammatical errors and typos - Proof read every little bit of your website. Like mentioned earlier, no one would like to buy from a shoddy place. These errors will put off potential customers and it does not inspire confidence. Do not make the mistake of taking your customer for granted. 2. Check if your pictures, columns and boxes are well placed - This is a coding error that sometimes happens. It is not as unforgivable as shoddy copy, but it does look unprofessional. This can also occur if your page is not loading properly. Keep checking your website often to ensure that this does not occur. 3. Avoid flash - Flash is not good for business. Flash takes time to load and on many computers, it does not load. If a potential customer's computer crashed due to your flash heavy website, he is not likely to forgive you. So keep away from flash animations for your professional website 4. Keep it simple - Your content, your graphics, your color should all be simple. Simplicity is aesthetically and visually pleasing. It makes you appear professional, it helps you attract customers. Your content should be well written, in simple fonts and in small paragraphs. Do not use screaming bolds and caps. Avoid pop ups and aggressive ads. 5. Ensure that your links and navigation is good- Keep checking the links often. Broken links, heavy websites hamper your business.
Your main aim with your website is to sell your product to the buying public out there. This can only be done if your sales office (your website) is designed well and leaves a good impression. Keeping this in mind, your website should have a great easy to navigate design. This will help your e-commerce succeed.
This is vitally important. In case you do not have the expertise to do it yourself, use professionals to do this for you. There are many webdesigners on the internet. Study the profiles, research their background and hire a competent person to help you with your webdesigning.
The truth is that just putting up a website is just a small step in internet marketing. Your website has to appeal to the buying customer and draw in more potential customers. Your website has to act as a sales person. Therefore, your website should appear and behave like a well constructed marketing tool.
Your website is the first impression people have of your business. So it should appear professional and make a good impression. People do not buy from shoddy outlets.
Ensure that your website's design is in tune with your product and your business objective. It is not rocket science. It is a simple thing to do. Here are some tips to help you
1. Ensure that your website has no grammatical errors and typos - Proof read every little bit of your website. Like mentioned earlier, no one would like to buy from a shoddy place. These errors will put off potential customers and it does not inspire confidence. Do not make the mistake of taking your customer for granted. 2. Check if your pictures, columns and boxes are well placed - This is a coding error that sometimes happens. It is not as unforgivable as shoddy copy, but it does look unprofessional. This can also occur if your page is not loading properly. Keep checking your website often to ensure that this does not occur. 3. Avoid flash - Flash is not good for business. Flash takes time to load and on many computers, it does not load. If a potential customer's computer crashed due to your flash heavy website, he is not likely to forgive you. So keep away from flash animations for your professional website 4. Keep it simple - Your content, your graphics, your color should all be simple. Simplicity is aesthetically and visually pleasing. It makes you appear professional, it helps you attract customers. Your content should be well written, in simple fonts and in small paragraphs. Do not use screaming bolds and caps. Avoid pop ups and aggressive ads. 5. Ensure that your links and navigation is good- Keep checking the links often. Broken links, heavy websites hamper your business.
Your main aim with your website is to sell your product to the buying public out there. This can only be done if your sales office (your website) is designed well and leaves a good impression. Keeping this in mind, your website should have a great easy to navigate design. This will help your e-commerce succeed.
This is vitally important. In case you do not have the expertise to do it yourself, use professionals to do this for you. There are many webdesigners on the internet. Study the profiles, research their background and hire a competent person to help you with your webdesigning.
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