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A PPC campaign can only be successful with good keyword research. However, the process can be extremely difficult and time-consuming. How is it possible to increase your efficiency and speed? Lots of good tools are out there; you just have to know where to look.
If you're trying to locate the most competitive keywords in your particular marketplaces, start with Wordtracker or AdWord Accelerator, both of which can be found at www.wordtracker.com. This site will help you choose the highest-performing ads, along with information about search volume and bid price estimates. For other aspects of PPC Management, try Adword Analyzer (www.adwordanalyzer.com) or Keyword Analyzer (www.keywordanalyzer.com).
Of course, finding keywords from these sites is only the beginning. These sites provide keywords, but not a full list of words that people use when searching what you're promote. Consider these pointers for boosting your PPC Campaign:
Look for synonyms of the words on your starting list. For other ideas, try the internet or word processing programs. For example, some people say "Kleenex" while others say "tissues", but they are both looking for the same item. It is important to have all these covered, and particularly to note whether one word seems to capture more searches than another. For an excellent thesaurus go to www.LexFN.com.
Using brand names can be a good idea, however sometimes this causes unforeseen issues. For instance, Google has run into legal trouble by allowing trademarks and trademarked names to be bid on by AdWords. Some bids that may be effective include bidding on famous people and places, names of companies, or the names of various associations and magazines. But be sure not to use the actual trademarked name in your ad. Doing so could cause problems for you with both Google and the other company.
Dont forget misspellings of words! They are often overlooked when doing keyword research, but they have terrific benefits: They are often less expensive to bid on, and often their click-through rate is higher!
These ideas will help make your keyword research more thorough and complete. Plus, with these tools, it will take you less time to do it right!
If you're trying to locate the most competitive keywords in your particular marketplaces, start with Wordtracker or AdWord Accelerator, both of which can be found at www.wordtracker.com. This site will help you choose the highest-performing ads, along with information about search volume and bid price estimates. For other aspects of PPC Management, try Adword Analyzer (www.adwordanalyzer.com) or Keyword Analyzer (www.keywordanalyzer.com).
Of course, finding keywords from these sites is only the beginning. These sites provide keywords, but not a full list of words that people use when searching what you're promote. Consider these pointers for boosting your PPC Campaign:
Look for synonyms of the words on your starting list. For other ideas, try the internet or word processing programs. For example, some people say "Kleenex" while others say "tissues", but they are both looking for the same item. It is important to have all these covered, and particularly to note whether one word seems to capture more searches than another. For an excellent thesaurus go to www.LexFN.com.
Using brand names can be a good idea, however sometimes this causes unforeseen issues. For instance, Google has run into legal trouble by allowing trademarks and trademarked names to be bid on by AdWords. Some bids that may be effective include bidding on famous people and places, names of companies, or the names of various associations and magazines. But be sure not to use the actual trademarked name in your ad. Doing so could cause problems for you with both Google and the other company.
Dont forget misspellings of words! They are often overlooked when doing keyword research, but they have terrific benefits: They are often less expensive to bid on, and often their click-through rate is higher!
These ideas will help make your keyword research more thorough and complete. Plus, with these tools, it will take you less time to do it right!
About the Author:
Anthony M. Flores is an expert in Adwords Management and is an Adwords Qualified Professional for www.HighconvertingMedia.com. Feel free to contact us with any questions regarding your internet marketing!
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