Thursday, September 3, 2009

Website Building Success Starts With The Needs Of Your Customers

By Rosario Townsend

People everywhere want to start a profitable internet business but there are not sure of where to start. You motivations may be to one day quit your day job o you may have an existing offline business that you want to take online. Either way, the internet can be a great starting point and business building tool to achieve your goals.

When you are in the planning stages of staring an internet business, aside from understanding the needs of your market, the first thing you want to take to heart is the way your website is designed. The cookie cutter approach does not work in all instances. You want your site to stand out as unique. This means you will have to learn how to build your own site or farm it out.

The cost of hiring a professional website designer these days is expensive. You could end up paying $1,500 or more for a basic design concept. Some designers have been known to charge far more. If you design your own site, you can save a lot of money and still get a great looking site.

So why should you consider doing it yourself? Well for starters, you will be able to create it the way you want it. This is important when you have a clear image in your mind as to how you want your site to look. If a professional does it for you, you will get a nice looking site but it may not be exactly what you wanted.

Website design skills are in big demand. This means that once you learn the basic skills, not only do you become a marketable asset, but you can design your own sites, make changes in the future, or create new websites that target other markets. It is a valuable skill to have.

The best tip I can give for success is to never create a website that is all about you. Basically, keep in mind that your visitors and their needs are the most important thing and should influence the entire reason for your website's existence. The site you create should be bout their wants, desires, needs and aspirations and how you can help them.

By building a site that speaks to your visitors, they will gain confidence in your ability to help them solve their problems and achieve their goals. Too often, this is not the case and people wonder why their websites are not converting into new leads and generating sales.

The best website design will always reach out to real people with real problems and offer solutions in a very understandable way. This is how you design a site that converts into sales. The sales can be generated from affiliate products, personal services, or your own information products.

When you are in the planning stages of your website, use the AIDA formula to help guide your design, website copy and core action your want your visitor to take. AIDA stands for attention, interest, desire and action and has been proven to work in sales copy and website design for many years. It is the same formula that underwrites the success of high converting sales letters. Follow these tips and the money will follow.

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