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Squeeze pages are an excellent way to market your products to an audience. However, there are a lot of business owners who can't tell the difference between an impressive squeeze page and one that doesn't do the trick. Do you know what makes for a good squeeze page? No? Then read on.
Great headlines and sub-headlines
Those bolded little phrases can mean the difference between an interested reader and one who just skims. Use all types of headlines to win your readers' interest and keep their attention.
Lose "busy" backgrounds
Can you believe that plain backgrounds are better for sales? It's true. Why risk distracting customers by showing them a background that could be more interesting than your product?
Content in the right places
Where your content is located can be just as important as what it contains. Content is best placed in areas where your readers would not have to scroll down to read it. Keep your content "above-the-fold" to make sure that readers read what they're supposed to.
Readability
You want to make sure that your content is readable, whatever its contents. Using bullet points is a great way to keep your material organized. It also presents your material in a simple way. That appeals to readers. Using bullet points, try outlining the highlights and benefits of your product.
Convey importance
If you think your content is important to read, convince prospects of that fact by using power words. Emphasize the value of the content by writing strongly and by using action verbs when requesting that prospects do something.
Get vouchers
Prospects want to know that your offers are worth something, so get other people to testify to their value and put their words on your website.
Protect information
In addition to using security measures to protect customers' information, you can also link a privacy policy right on your website. A lot of times, customers want written reassurance that you won't use their information for unapproved of purposes.
Contact information
Contact information is some of the most sought-after information on a squeeze page. Don't hide from sales by making yourself hard to reach. Offer your email and other personal details so prospects know exactly who they're dealing with and how to contact you.
Get them pumped
You need calls-to-action on your squeeze page. They need to be energetic to successfully get a prospect to do something. Use more action verbs for your calls-to-action.
Try media
Videos are optional, but are very popular with prospects right now and effective videos can potentially increase conversion rates. Prospects especially appreciate videos that are much like short infomercials.
Opt-in forms
You'll have to test where your opt-in forms go best, but generally, opt-in forms work best on the right side of a web page. So take advantage of that rule-of-thumb.
Go easy on the links
Links that lead everywhere but your own website, are distracting and kick prospects off of your website. Why would you want to do either of those things? Delete any links that aren't associated with your website.
A reason to stay
You'll want your prospects to remain where they are, reading your squeeze page. Do everything you can to keep them there. Try offering free gifts like a special report or an audio lesson.
As with any form of Internet marketing, split-testing can help you find out what's a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you've created a winning squeeze page.
Great headlines and sub-headlines
Those bolded little phrases can mean the difference between an interested reader and one who just skims. Use all types of headlines to win your readers' interest and keep their attention.
Lose "busy" backgrounds
Can you believe that plain backgrounds are better for sales? It's true. Why risk distracting customers by showing them a background that could be more interesting than your product?
Content in the right places
Where your content is located can be just as important as what it contains. Content is best placed in areas where your readers would not have to scroll down to read it. Keep your content "above-the-fold" to make sure that readers read what they're supposed to.
Readability
You want to make sure that your content is readable, whatever its contents. Using bullet points is a great way to keep your material organized. It also presents your material in a simple way. That appeals to readers. Using bullet points, try outlining the highlights and benefits of your product.
Convey importance
If you think your content is important to read, convince prospects of that fact by using power words. Emphasize the value of the content by writing strongly and by using action verbs when requesting that prospects do something.
Get vouchers
Prospects want to know that your offers are worth something, so get other people to testify to their value and put their words on your website.
Protect information
In addition to using security measures to protect customers' information, you can also link a privacy policy right on your website. A lot of times, customers want written reassurance that you won't use their information for unapproved of purposes.
Contact information
Contact information is some of the most sought-after information on a squeeze page. Don't hide from sales by making yourself hard to reach. Offer your email and other personal details so prospects know exactly who they're dealing with and how to contact you.
Get them pumped
You need calls-to-action on your squeeze page. They need to be energetic to successfully get a prospect to do something. Use more action verbs for your calls-to-action.
Try media
Videos are optional, but are very popular with prospects right now and effective videos can potentially increase conversion rates. Prospects especially appreciate videos that are much like short infomercials.
Opt-in forms
You'll have to test where your opt-in forms go best, but generally, opt-in forms work best on the right side of a web page. So take advantage of that rule-of-thumb.
Go easy on the links
Links that lead everywhere but your own website, are distracting and kick prospects off of your website. Why would you want to do either of those things? Delete any links that aren't associated with your website.
A reason to stay
You'll want your prospects to remain where they are, reading your squeeze page. Do everything you can to keep them there. Try offering free gifts like a special report or an audio lesson.
As with any form of Internet marketing, split-testing can help you find out what's a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you've created a winning squeeze page.
About the Author:
Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.
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