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Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.
It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.
A search engine may use hundreds of elements while ranking the listings where the factors themselves and the weight each carries may change endlessly. Algorithmic programs can change so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. Brand new sites need not be "submitted" to search engines to be listed.
A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you're not able to search and select keywords and work on your own search engine ranking, you might prefer to employ someone to work with you on these issues.
Search engine marketing (SEM) and marketing companies, will look at the plan for your web site and make suggestions to increase your search engine ranking and site traffic. If you like, they will also cater ongoing consultation and reporting to monitor your site and make recommendations for editing and improvements to keep your web site traffic flow and your search engine ranking high.
Usually your SEO experts work with your web designer to establish an integrated plan right away so that all aspects of design are considered simultaneously.
It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.
A search engine may use hundreds of elements while ranking the listings where the factors themselves and the weight each carries may change endlessly. Algorithmic programs can change so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. Brand new sites need not be "submitted" to search engines to be listed.
A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you're not able to search and select keywords and work on your own search engine ranking, you might prefer to employ someone to work with you on these issues.
Search engine marketing (SEM) and marketing companies, will look at the plan for your web site and make suggestions to increase your search engine ranking and site traffic. If you like, they will also cater ongoing consultation and reporting to monitor your site and make recommendations for editing and improvements to keep your web site traffic flow and your search engine ranking high.
Usually your SEO experts work with your web designer to establish an integrated plan right away so that all aspects of design are considered simultaneously.
About the Author:
The SEO Tools Shop (STS) is designed to assist you in configuring your website for search engine optimization within the different search engines. Our aim is to be a one-stop shop where you can access the most current and most valuable SEO tools. Read reviews and compare the prices and features of SEO Tools from different developers. Save Money And Be Your Own SEO with our SEO tools SEO is our game
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