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Does anyone really have a strict definition of what a squeeze page is? The answer is no. Squeeze pages can have different uses and mean different things to business owners. The one thing that many business owners agree on, however, is that squeeze pages have the purpose of collecting information about prospects. To be more specific, it's contact information and permission to contact prospects at another time.
It's true that there are different and more popular methods to do all of the above. But before you start dismissing squeeze pages, you should know one thing- they're also a great marketing device.
Why do squeeze pages exist?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
By virtue of their design, squeeze pages can help reach out to prospects and customers. That's their purpose. Gathering information about prospects and customers can help you with your marketing campaign.
How do they collect that information?
Squeeze pages dangle something in front of prospects that is impossible pass up. In order for prospects to get access to it, business owners require that prospects input their personal information. It could be a free report, free software or even more information about a particular product.
Asking for the right information
That usually depends on the business owner, but the most popular requested information is:
Names
Addresses
Information uses
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
Squeeze pages simply give prospects the option to take a specific action or leave a website. The trick is to design the squeeze page so that prospects can't even imagine leaving.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Given this, you can probably figure out that squeeze pages are great for leads.
But squeeze pages need maintenance. They won't be of any use to you unless you put the required work into them.
If prospects leave without giving you that information, the success of your squeeze page is questionable. It's all about opening doors to communication, building relationships with people who will then buy your product and turn into full customers.
The good thing about squeeze pages is that by creating them, you're doing most of your marketing research and plain old marketing at the same time. In that way, they're cost and time effective solutions to every business's goal of turning interested prospects into loyal customers.
Designing a squeeze page that is appealing to both your prospects and your target market is a surefire way to get you headed in the right direction.
It's true that there are different and more popular methods to do all of the above. But before you start dismissing squeeze pages, you should know one thing- they're also a great marketing device.
Why do squeeze pages exist?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
By virtue of their design, squeeze pages can help reach out to prospects and customers. That's their purpose. Gathering information about prospects and customers can help you with your marketing campaign.
How do they collect that information?
Squeeze pages dangle something in front of prospects that is impossible pass up. In order for prospects to get access to it, business owners require that prospects input their personal information. It could be a free report, free software or even more information about a particular product.
Asking for the right information
That usually depends on the business owner, but the most popular requested information is:
Names
Addresses
Information uses
That should be obvious- more marketing. By providing email addresses, prospects can be put on email subscriber lists. Business owners contact them later and tell them about their businesses and what they have to offer.
Squeeze pages simply give prospects the option to take a specific action or leave a website. The trick is to design the squeeze page so that prospects can't even imagine leaving.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Given this, you can probably figure out that squeeze pages are great for leads.
But squeeze pages need maintenance. They won't be of any use to you unless you put the required work into them.
If prospects leave without giving you that information, the success of your squeeze page is questionable. It's all about opening doors to communication, building relationships with people who will then buy your product and turn into full customers.
The good thing about squeeze pages is that by creating them, you're doing most of your marketing research and plain old marketing at the same time. In that way, they're cost and time effective solutions to every business's goal of turning interested prospects into loyal customers.
Designing a squeeze page that is appealing to both your prospects and your target market is a surefire way to get you headed in the right direction.
About the Author:
Looking for ready-made squeeze page templates? Get free lifetime access to a huge library of hard-to-find squeeze page templates, private label rights products and articles at PLRWholesaler.com.
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