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You can increase your sales website's rate of website conversion with the following 3 simple-to-apply methods.
1. Keep the load time for your website below 10 seconds.
Use the online tools provided at http://www.iwebtool.com/speed_test or a straightforward dial-up service to check your website's load time. You should be able to clock how long it takes for your website to load on a high-speed internet connection (i.e. broadband) in the United States.
If the speed of your site needs to be improved, take a look at your graphics. This is often the one aspect that causes slow loading. This will help reduce the size of your graphic files without sacrificing quality. Another problem may be the wrong usage of tables.
Improperly-used tables are diagnosed by connecting to a website and seeing no content for quite some time, until suddenly, it all appears at once. If you create one table containing your entire sales letter, you will see this happen.
Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads.
2. Your website should look consistent on all display resolutions and sizes.
Not everyone has upgraded their 15-inch monitors to 24-inch wide-screen monsters! Keep in mind that display resolutions vary widely, and while some web surfers use 1280 by 1024 resolution, some people still use 800 by 600.
If your website is designed with fixed pixels, those surfers having smaller monitors must scroll across just to see your entire page. This is annoying and that's the last thing that you want to do to your visitors.
3. The reader should not have to strain to view your website.
Be sure that your font type and size are available and easy to read. It's more taxing on the eyes to read from a computer screen than from the printed page. Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it's easy to read.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor's hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
For signatures, you should use a scanned image of your actual signature. Although many website designers use a script font, a website visitor may not have the script font installed.
Use smaller paragraphs and sentences to break up the text on your website and increase the 'white space' to make your website easier to read. Avoid using fine print except for in less pleasant material, such as legal content.
Use the 3 methods described above on your sales website. Online shoppers will find your site easier to view, and you will be pleasantly surprised by how many of them actually end up making a purchase!
1. Keep the load time for your website below 10 seconds.
Use the online tools provided at http://www.iwebtool.com/speed_test or a straightforward dial-up service to check your website's load time. You should be able to clock how long it takes for your website to load on a high-speed internet connection (i.e. broadband) in the United States.
If the speed of your site needs to be improved, take a look at your graphics. This is often the one aspect that causes slow loading. This will help reduce the size of your graphic files without sacrificing quality. Another problem may be the wrong usage of tables.
Improperly-used tables are diagnosed by connecting to a website and seeing no content for quite some time, until suddenly, it all appears at once. If you create one table containing your entire sales letter, you will see this happen.
Instead of using tables for layout, use cascading style sheets (CSS). Use at least two or three smaller, quick-loading layout areas, so that a visitor to your website will have something to view while the remainder of your page loads.
2. Your website should look consistent on all display resolutions and sizes.
Not everyone has upgraded their 15-inch monitors to 24-inch wide-screen monsters! Keep in mind that display resolutions vary widely, and while some web surfers use 1280 by 1024 resolution, some people still use 800 by 600.
If your website is designed with fixed pixels, those surfers having smaller monitors must scroll across just to see your entire page. This is annoying and that's the last thing that you want to do to your visitors.
3. The reader should not have to strain to view your website.
Be sure that your font type and size are available and easy to read. It's more taxing on the eyes to read from a computer screen than from the printed page. Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it's easy to read.
Those that do direct marketing by mail know to use an easy-to-read font. They frequently use 12-point Courier font because it is so easy to read. Additionally, fonts must be standard or readily-available. If the font is not on the visitor's hard drive, the displayed font may be replaced with a default font, which will not look as you expect.
For signatures, you should use a scanned image of your actual signature. Although many website designers use a script font, a website visitor may not have the script font installed.
Use smaller paragraphs and sentences to break up the text on your website and increase the 'white space' to make your website easier to read. Avoid using fine print except for in less pleasant material, such as legal content.
Use the 3 methods described above on your sales website. Online shoppers will find your site easier to view, and you will be pleasantly surprised by how many of them actually end up making a purchase!
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