Saturday, October 11, 2008

The Basics Of What Is Google Adwords

By Don Bethune

Youave probably heard of Googleas advertising program, called AdWords. But unless youare familiar with the pay-per-click advertising method, you may have been wondering what is Google AdWords, and what exactly can it do for you and your business?

Here is the basic of Googleas Adword program. First the site owner will choose keywords that are related to their site, and then when a user does a search on that same word, it flags the site owneras advertisement to show on the results page.

In 2000, Google replied to the needs of their advertisers by creating Adwords. This enabled them to match keywords to topics and take the guesswork out of figuring the correct audience for their advertisers. With Adwords, clients are assured optimum placements on Google and their partners search result pages.

Google Adwords now reaches beyond the Google site and is now able to show the site owners advertisements on other site through their Adsense program. This program is for site owners to earn revenue by placing targeted Google advertisements on their site.

Why is Google Adwords popular among advertisers? It could be that it is a complex method of matching their specific keywords to their targeted audience. It also could be the absence of a flat advertising fee. Instead, they bid on their campaigns and Google ranks them according to their bid.

Adwords can benefit the popularity of a site greatly. Many advertisers that have chosen Adwords as their advertising method have noticed a significant rise in site traffic soon after activating their campaign. Adversities are able to see the progress of their ad campaigns and track their site views and clicks.

If you are an advertiser who is looking to find the right ad campaign, Google Adwords may me your answer. Advertising on a budget is easy because you set the maximum and minimum that you can pay according to your budget. Google does have limitations, but there is not better budget friendly way to advertise your site.

If you are still unsure of Google Adwords, the best thing to do is try it. Advertisers can create and start a campaign for as low as $10. This is really low compared to other advertisement programs and packages that will reach the same amount of users. Try it out and track your sites traffic to know if it is right for you.

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