Friday, October 17, 2008

7 Fruitful Search Engine Optimization Measures for Your Website

By S.Reddy

The lifeline of any website is the traffic that is directed towards it. How can the traffic gain access to the website? For that the content of the website has to be sorted and placed in the related section by the search engine optimization spider. Spider! No, it is not real spider but a robot which goes through the content and ranks it according to its relative matter. The content should be search engine optimization (SEO) friendly.

Do not ignore Meta Tags

What is the meta tag? It is a special HTML tag which has the description about the website. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content.

Prominence to title tags

Title tags are placed right on top of the page and contain keywords that tell you about the topic that is in your website. Use of short titles with information is preferable as it facilitates the search engines to detect the website and rank it in the highest order.

Images should have Alt tags

The SEO spider will not be able to read images that you have used in your web page. To get the spider to locate your web page you have to place tags on all the images so that the spider will be able to understand what the image represents which will make it easy for the spider to select your site for further display. It is best to use the keywords on the tag which is also a good opportunity to make maximum use of the keyword and highlight your page.

Importance of link popularity

You can be assured of a high level of popularity to your website with links directed towards it which is a clear indication of being located easily by the search engines. When people browse through the search engines their search is limited to the first page. So you should ensure that your website is enlisted in the first page itself.

Use Anchor texts to your advantage

Anchor texts are the gateway to your website. These texts help your visitors directly onto your webpage. Use keywords in your anchor texts so that the search engines are capacitated to detect them and group them in the correct category.

Pages should be indexed

The search engine indexes the pages while searching the content. It is very important to know that which pages have been indexed and whether there is any title or descriptions missing from your pages. To find out about the indexed pages you can take the help of Google search. You can go to the search bar and type your URL which will help to open the pages and you will know about the indexed pages.

Relevant theme

Make sure the theme is rich in content to attract the search engine and also be in tandem with the content in your website. Avoid lengthy descriptions in your content since neither the search engines nor the visitors have patience to wait for slow downloading websites.

About the Author:

No comments: