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Everyone can have a website these days, but it takes talent to get a lot of traffic without spending a lot of money. It is not all about traffic, but the right kind of traffic. It all starts with a well thought out marketing strategy.
There are many ways to increase traffic to your start up website. You are only limited by your money, time, and creativity. In order to be successful in your advertising there are some steps you need to take before begining.
The best rule of thumb to successful internet advertising is to remember that quality trumps quantity any day of the week. What this means to you, is that by focusing your marketing efforts on those customers that are more likely to by your product than those who might just be passing through is a much wiser investment.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
After you get a better idea on what kind of people you want to advertise to, you need to find them. One easy way is going to one of the hundreds of websites that collect lists of people by interest. Using one of those lists will help you save money and narrow your advertising to just potential customers.
List websites are quite easy to find, as their purpose is very specific, and are likely to fit in your budget. Quality mailing list sites will have their lists organized by purchase history, major life events, and data from surveys of publicly available. While the lists may be dated they usually come with a guarantee. If the contact information is incorrect, you will likely get your money back!
There is a legal precaution you must take when utilizing this effective form of advertising. The spam laws require an opt-out, unsubscribe, or removal link at the bottom of the message. Although some people will be removed from your list, many more will become customers.
Using targeted email advertising has proven itself to be the best way to get more website traffic quickly and effectively. This form of advertising is the best way to get your name and brand in front of people that are ready and able to buy and is the best way to maximize the return on your investment.
There are many ways to increase traffic to your start up website. You are only limited by your money, time, and creativity. In order to be successful in your advertising there are some steps you need to take before begining.
The best rule of thumb to successful internet advertising is to remember that quality trumps quantity any day of the week. What this means to you, is that by focusing your marketing efforts on those customers that are more likely to by your product than those who might just be passing through is a much wiser investment.
Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.
After you get a better idea on what kind of people you want to advertise to, you need to find them. One easy way is going to one of the hundreds of websites that collect lists of people by interest. Using one of those lists will help you save money and narrow your advertising to just potential customers.
List websites are quite easy to find, as their purpose is very specific, and are likely to fit in your budget. Quality mailing list sites will have their lists organized by purchase history, major life events, and data from surveys of publicly available. While the lists may be dated they usually come with a guarantee. If the contact information is incorrect, you will likely get your money back!
There is a legal precaution you must take when utilizing this effective form of advertising. The spam laws require an opt-out, unsubscribe, or removal link at the bottom of the message. Although some people will be removed from your list, many more will become customers.
Using targeted email advertising has proven itself to be the best way to get more website traffic quickly and effectively. This form of advertising is the best way to get your name and brand in front of people that are ready and able to buy and is the best way to maximize the return on your investment.
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Before you advertise online, make sure you check Don Bethune's incredible website traffic service at traffic to your website, and increased website traffic
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