Friday, February 27, 2009

How to Chose The Right Web Company

By Brian T. Arnold

Many of the old web pages are currently being replaced with fast loading, better looking websites. Modern technology has continued to grow and web design companies have had to increase their skills.Simple HTML web pages are slowly dying and being replaced with pages that use CSS and modern web standards.

If none of that makes sense, don't fret. You can still purchase a new website without learning all the jargon and confusing acronyms. To begin, you should make sure the web design provider you chose will drop the excessive technical jargon and speak to you in simple terms.

After all, your auto mechanic doesn't expect you to talk shop when discussing your car that is in his repair shop. You just tell him whats going wrong, and breaks out his tools and fixes it. So, if you are buying a new website, simply tell the designer or project manager your needs, then wait for their response.

Here's a few tips that should help you out before you starting the process. First, determine the goals of your website. Are you planning to sell online? What do you know about your target audience? Doing some simple research using your favorite seach engine can help reveal some of this necessary info.

Start by looking at competitors websites you will begin to get some ideas. Do they offer an email newsletter? Do they offer a free white paper detailing their service offerings? Do they use video to deliver a message to potential clients or for educating purposes?

Examining these items before signing a web design contract is important. After you have done your research, you should be able to have a good understanding of what will be needed. Nobody knows your business like you do, so make sure your provider gets the big picture. Ask yourself, "what do you do better than your competitors?" Also you must ask yourself "Is there anything unique or special that business offers?"

Knowing this before you commit to having a site built is critical. If you have no clue, do your research first. You know your business better than anyone else does. A good web design provider should provide a detailed list of similar questions that they will expect to know before building your website.

Try to find a service provider that understands your goals and matches your personality. Don't fall prey to pushy sales tactics. Know exactly what you want and find out what the going rates are before making a decision. Beware of providers that are too eager and offer extremely low prices. Most often these people and companies are novices that will leave you with more problems than you bargained for.

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