Tuesday, February 24, 2009

Google's Adwords: Give Your Website High-visibility For Low Cost

By Don Bethune

If you currently operate a website, Google Adwords provides an inexpensive way to get free website traffic as well as low cost web site traffic. Setting up an account is an incredibly easy task. Once your account is set up Google will immediately begin placing your ads on content-specific and geographical specific websites and blogs across the Internet.

With Google Adwords, you pay to have your advert appear all over the internet. Yet you only pay for people who actually click on it. That is to say, you could get thousands of people onto your site without paying for the privilege. You see the point is that few users actually will actually want to click links as they get navigated away from the page they are on. Google Adwords will display your url along with your ad meaning people will manually visit your site without any ad costs to you - this means higher traffic volumes and higher profitability.

It doesn't matter how quirky or niche your website or business is. Google Adwords is a far more effective way of advertisement than traditional marketing techniques. For example, if you have a party planner website traffic can increase several-fold overnight, resulting in more visits, and hence more business. A party planner website business could also customize their Adwords to reach a target audience, so that more of the right type of people visit your site. Adwords can target by geographical location as well as time of day/year etc.

Do you have a product or service that is only available in Canada? You can specify to Google Adwords that you only want to get website traffic from Canadian users. Theyall take care of the rest being certain to not display your ads to consumers in the United States. Since many businesses have a separate Canadian and American website with applicable currency and shipping information, this might be very beneficial to you.

You are also likely to increase your website traffic volume from being placed higher on search results. Google relies on references to websites on other websites to rate the relevance or popularity of a particular site, so just by having the Adwords up on so many locations, your website will eventually jump up the search result listings on Google - a priceless fact. If you want this to happen even faster then start your campaign within Google itself - theyall index your website much faster than if you are relying on back links and organic indexing.

What makes this form of advertising so appealing to consumers and advertisers is the simplicity of the ads. Google allows four lines of text. The first line is your headline, such as Event Planner Website. There is a maximum of twenty five characters allowed for this line. Next are the two informational lines. Each of these lines allow up to thirty five characters. Finally, the last line is reserved for your url name.

Users usually will rather manually enter a website address than navigate away from their current page so more often than not theyall type your website name into a browser to obtain more information. Others will simply click directly on the link. In either case, youall never be charged for more than you initially agree to. Minimum budgets can be set for any dollar amount you specify, limited to a minimum of $5 per month.

Google Adwords is an extremely powerful tool for businesses and personal websites alike. If you are serious about starting online advertising, with a view to large volumes of web traffic and ultimately increased profitability - Google Adwords is the only solution. Check out our prices to see for yourself that Adwords is the most cost-effective advertising solution in the Industry.

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