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It's extremely common for those just starting an online business, to download free cover designing software, or even ready-to-use eBook cover templates in an effort to cut costs, rather than having to pay for a professionally designed cover.
As with most aspects of internet marketing businesses, free goods are for the most part, the most costly goods out there because their price is credibility. Hiring the services of a designer for your eBook covers will not only result in a far more professional appearance, but it will also show visitors you mean business and that you don't cut corners.
Why Build a Subscriber List? Many new marketers don't understand the importance of building a great subscriber list. Your subscribers are the life-blood of any successful online business.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
If you want visitors to sign-up, you need to convince them that you're a professional and that you operate a business which can be trusted. Offering free gifts is a great way to get visitors to sign up as long as those gifts are presented professionally, in line with your overall image. So, investing in quality cover design graphics is ultimately, the wise thing to do.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, you'll need to be sure you present your giveaway item as being worth something of value. This can mean showing visitors your free ebook or report as an attractive cover graphic to represent what your new subscribers will be receiving when they opt-in to your mailing list.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
Those who've had years upon years of experience in online marketing have long since realized the power behind free promotional products displayed in a prime position within their sites. This in effect has a double advantage in that the visitor gains access to the information they were looking for, while at the same time, you successfully convey a message to the buyer that you're not about to bombard them with a drawn out sales pitch.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
This simple freebie giveaway tactic coupled with a visual stimulus such as a cover graphic can easily double your overall profits very quickly.
As with most aspects of internet marketing businesses, free goods are for the most part, the most costly goods out there because their price is credibility. Hiring the services of a designer for your eBook covers will not only result in a far more professional appearance, but it will also show visitors you mean business and that you don't cut corners.
Why Build a Subscriber List? Many new marketers don't understand the importance of building a great subscriber list. Your subscribers are the life-blood of any successful online business.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
If you want visitors to sign-up, you need to convince them that you're a professional and that you operate a business which can be trusted. Offering free gifts is a great way to get visitors to sign up as long as those gifts are presented professionally, in line with your overall image. So, investing in quality cover design graphics is ultimately, the wise thing to do.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, you'll need to be sure you present your giveaway item as being worth something of value. This can mean showing visitors your free ebook or report as an attractive cover graphic to represent what your new subscribers will be receiving when they opt-in to your mailing list.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
Those who've had years upon years of experience in online marketing have long since realized the power behind free promotional products displayed in a prime position within their sites. This in effect has a double advantage in that the visitor gains access to the information they were looking for, while at the same time, you successfully convey a message to the buyer that you're not about to bombard them with a drawn out sales pitch.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
This simple freebie giveaway tactic coupled with a visual stimulus such as a cover graphic can easily double your overall profits very quickly.
About the Author:
Kieren P. Moran has been doing his own cover design work and has helped friends with their cover graphics for a long time now. He is the lead cover graphic designer for his website where he creates very affordable cover graphics for clients daily.
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