Thursday, February 19, 2009

Google Adwords Is A Great Way To Advertise Your Website

By Don Bethune

Google Adwords gives web-site owners the opportunity to increase web traffic for little to no cost, for little to no work! Creating your account is extremely simple. No sooner are you registered for Adwords than Google will be inserting your ads into countless websites, blogs and search results, broadcasting your message across the internet.

One of the best features Google Adwords has to offer is that we only charge per click. And since the URL of your website is displayed in plain text, a lot of people will simply manually enter the address to your site without clicking the ad! Effectively giving the most traffic volume for the least amount of money - which is more profit for your business.

Google Adwords is an inexpensive and effective alternative to traditional marketing with several advantages. Adwords will not only help you increase traffic volume to your site, but can also shape this volume specific to, for example, geographical location or even the time of day. This might allow a company selling winter clothing to only target those areas that have had snow, or a customer support company to only advertise during working hours when their employees are available. Adwords won't settle for just bringing more people to your site, Adwords endeavours to get more of the right type of people for your business, to your site.

Do you have a product or service that is only available in the U.K? You can specify to Google Adwords that you only want to get website traffic from users based in the U.K. Theyall take care of the rest being certain to not display your ads to consumers in the Irish Republic. Since many businesses have a separate British and Irish website with applicable currency and shipping information, this could be essential to your business' effective advertisement.

Free website traffic may also result from search engines ranking your website higher as your ads are displayed on Google, Blogs, and other websites. I found out that one of the best ways to get your website ranked in the search engines is to begin running ad campaigns within Google. Theyall index your website much faster than if you are relying on back links and organic indexing.

Consumers and advertisers alike find Google's adwords to be extremely effective. In classic Google fashion - things are kept simple. Each advert contains upto four lines of text:
The first is the Headline or Title of the Ad for example "Electronics Delivered Next Day". This Title should concisely describe the website and can comprise of up to 25 characters. Two Informational or Descriptive lines are beneath the Title, each able to fit up to thirty-five characters. Finally the fourth line is reserved for the URL of your website itself.

Msst users who find see the Ad do not want to navigate away from their current page, and so will often simply type your website into a search engine. Whereas others will actually click on the ad itself. But you will only ever be charged for what has been agreed, in other words you could set a budget of $5 (minimum amount per month) and not be charged for any ad clicks over that amount.

Give Google Adwords a try to see if this can improve your bottom line and send highly targeted traffic to your website. The start-up cost is the lowest in the industry, and it can be set up right away. I think youall be surprised at how effective and inexpensive this form of marketing is.

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