Friday, July 31, 2009

Search Crawlers and Text Links

By Julie Newman

These days it has become much simpler to create your own website and so it should be no surprise that more people are putting pages out there than ever before. There are some pages that get seen quite frequently and others that aren't getting viewed at all. There are many factors which can affect how much traffic your website receives, but one thing that can really help get your site some attention is the use of internal links.

Creating good internal links can help you get the attention of search engine crawlers and can make your site more user friendly for visitors, allowing them to get more quickly to the content that they are looking for.

A search engine crawler goes through the Internet looking from site to site, indexing pages and finding information out about them. The text links grab the attention of the web crawler and when used properly, it always the crawler to learn more about your site. There are a few rules, that will assist you in creating effective text links for your site.

1. The services and information that your site offers should be pertinently incorporated in your text links.

2. Link through relevant keywords and not use the infamous CLICK HERE, link that people love to use. This does not serve the same purpose as linking to relevant text.

3. Make sure all your links are working and stay working, and always link to something that is relevant to the keywords and text that you are linking to. A link should provide more information about the same topic to be the most effective.

4. You should utilize as many appropriate links as possible, without taking from the text. To assist with the making your link flow, you should not put links into two consecutive words.

If you follow all these tips, you will allow the search crawlers to fins your site and better understand what it is about. This will greatly improve your search engine rankings, and bring more traffic to your web pages. Exceptional and pertinent text links make a big difference when it comes to getting your site noticed, while making it more informative to your readers.

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