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Are you facing the situation when you have a well designed website and an excellent product, but no sales? Well, you must have forgotten that websites don't sell, but your words do. All you need to do is create a copy which gets your visitors to buy and if you want to know how to do it, here are five things you definitely should know.
First of all, try to think as your prospect does. This means you want your copy to clearly outline what is in it for a client. People are more interested in what this product is going to do for them, than in how you are going to deliver it, and if you understand this you are already close to success.
The second thing is making an emotionally driven statement about the BENEFIT of your offer. People do not buy products and services; they buy the emotional benefits of such things. That said, it is more important for you to communicate the emotional benefit than it is for you to tell someone what a feature is. In fact, if you communicate the emotional benefit well enough the curiosity of how you are going to make it happen will compel them to take the next step.
After that you need to make them experience the emotional benefit. How? You just need to paint the picture with your words and offer people to share in the experience. If people will like what they feel, they will definitely want to continue feeling this way, so make sure you describe the emotional benefit really good, as this is your chance to persuade them to become your clients.
Finally, make sure that your call to action is directive and that there is no way for them to misread what it is that you want them to do. People do not mind being told what to do as long as you position yourself as the expert. If you are able to do this effectively they will not only welcome you telling them what to do, they will prefer it. This means that your call to action has a step by step instruction both for what you want them to do and for what is going to happen when they do it.
When a copy for your website is ready, you need to be reviewing and improving it periodically. If you look at it as a process, you will finally have a great copy which will compel your audience to purchase from you better than any other marketing tool can do.
First of all, try to think as your prospect does. This means you want your copy to clearly outline what is in it for a client. People are more interested in what this product is going to do for them, than in how you are going to deliver it, and if you understand this you are already close to success.
The second thing is making an emotionally driven statement about the BENEFIT of your offer. People do not buy products and services; they buy the emotional benefits of such things. That said, it is more important for you to communicate the emotional benefit than it is for you to tell someone what a feature is. In fact, if you communicate the emotional benefit well enough the curiosity of how you are going to make it happen will compel them to take the next step.
After that you need to make them experience the emotional benefit. How? You just need to paint the picture with your words and offer people to share in the experience. If people will like what they feel, they will definitely want to continue feeling this way, so make sure you describe the emotional benefit really good, as this is your chance to persuade them to become your clients.
Finally, make sure that your call to action is directive and that there is no way for them to misread what it is that you want them to do. People do not mind being told what to do as long as you position yourself as the expert. If you are able to do this effectively they will not only welcome you telling them what to do, they will prefer it. This means that your call to action has a step by step instruction both for what you want them to do and for what is going to happen when they do it.
When a copy for your website is ready, you need to be reviewing and improving it periodically. If you look at it as a process, you will finally have a great copy which will compel your audience to purchase from you better than any other marketing tool can do.
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