Thursday, January 15, 2009

Website Management Made Easy with a Content Management System (CM

By Angie Sandy

Theres no denying the plain and simple fact that content boosts website traffic. It provides value for recurring visitors. Carefully optimized content also boosts search engine traffic. More traffic means more sales, which is the ultimate goal of any internet business.

Content management systems or CMS not only save you tons of time, they simplify the process of creating content and automate your site submissions to the search engines thus improving your website traffic and ultimately your profits. Because content is essential to the success of any online business, many entrepreneurs turn to a CMS.

What is a CMS?

A content management system is defined quite simply as a system used to manage the content of a Web site. It displays the content, creates linking and provides a uniform design for the site.

A CMS offers two main functions:

1. CMS offers two main functions. It makes it easy for you, the user, to manage the creation modification, organization and even the deletion of content with a simple interface. The creation of content operates much like other basic word processing tools and allows you to format your content as you see fit " all without HTML knowledge.

2. It delivers the content, it basically updates your website once youve added, modified, or removed your content.

Benefits of CMS

CMS offers a number of benefits for the busy internet entrepreneur. These benefits begin with the ability to create, store, and manage a ton of content without HTML programming skills.

- CMS also makes it easy for website owners to have multiple authors contributing content. Content providers can be given limited permissions to prevent them from editing content which they are not authorized to change and make it possible for them to write, upload and manage their own content.

Splashy, eye catching content " no HTML required. Are you familiar with WYSIWYG? It stands for What You See is What You Get. This is a web page editor which allows for copy and paste formatting. It gives you the ability to format your content however you desire. You can underline copy, change font and font size, bold copy and even embed text links without having to know HTML.

Convenient access. Unlike many systems, you dont have to be at your very own personal computer to make changes to your website. A CMS based website is accessible from any computer with an internet connection. Just logon to your account and youre able to make any changes or additions.

- A CMS makes improving your search engine rankings much easier. Users are able to upload relevant content on a regular basis, which is perhaps the best way to appeal to Google, Yahoo, and MSNs ranking algorithms.

Intuitive. In addition to offering a user friendly control panel, its important to be able to have security features, which make it easy to password protect certain areas of your website and make certain information available on a limited basis.

For example, if you offer a free report when people sign up for your newsletter a CMS system enables you to simply send subscribers a password via autoresponder to give them access.

A good content management system makes being an internet entrepreneur a much simpler and more profitable experience. Not all CMS systems are created equal. If youre looking to utilize a content management system into your business website, make sure youre getting a user friendly, secure product which offers good customer support and all the features you need to continue growing your business.

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