Friday, January 16, 2009

Web Site Design for your MLM Business

By MLMAbsolute

If want to have an online presence, you will need to have a website. A website is like your home, People identify you by your website. So naturally, You need to have a nice home in order to retain your visitors ans make them want to come back again.

Step 1: Naming your Website

You should choose a domain that is relevant to your business. You should use domain that consist of high search keywords. Google will rank them better when people search for the keywords.

Step 2: Use colors appropriately.

In your website, you can use certain tactics to catch readers' attention to certain important words. You can use bright colors and bold lettering to catch the attention of skimmers and to create emphasis.

While trying to create emphasis, try to refrain from creating too many emphasis areas. Don't use too many bolds and colors. Too many bolds and colors will confuse your readers, ultimately you only need readers to read areas and information that may contribute to a sale.

Step 4: Structure of Content

It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.

Step 5: Opt-In Form

Consider adding an opt-in form to collect email address to follow up with future product launch or information. Offer a free trial or free download to entice them to leave their email.

From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Sometimes they end up neglecting other core functions like traffic building.

One other test you should do before you can say your website is successful is testing. You need to test the conversion rate of your website. Do a A/B testing of your website to see which website design works better in converting

Your main object is to get people to visit your website, not sending your website into a design and creativity competition.

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1 comment:

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