Sunday, August 24, 2008

Basic SEO Techniques You Should Know About

By Anson Hall


If you are a webmaster, you would probably know that you need to drive tons of quality traffic to your website. Yet this is also the most difficult part. It is very true that driving traffic is a very difficult task.

One of the ways to drive traffic to your website is to launch advertisement campaigns. There are a lot of different options when this is concerned. One of the ways is to join PPC networks. As a matter of fact, Google Adwords is probably the most popular PPC networks webmasters will choose.

However, you will also know that you will need to spend quite a large amount of money if you try to launch advertisement campaign. For webmasters who have not so much budget, it will be perfect for them to have some free traffic. To this end, they will need to learn some basic SEO techniques in order to enjoy the free traffic from the search engines.

The title tag is probably the most important thing you have to take care of when on page SEO is concerned. You have to make sure that you have your targeted keywords in the title tag of your home page. You have to do SEO for every single web page. As a result, you will need to make sure that the title tag is unique for each web page in your site.

You should also create the content of each of your web page such that it will include your main keywords. You should always remember that you should not put the same keywords again and again in the web pages. You have to take care of the keyword density. It will be perfect if it is less than 15%

The design of your site is also very important. Here the notion of design means the ratio between the visible texts and the program codes. As a rule of thumb, the amount of visible texts should contribute most part of a html file.

The link popularity plays an essential part in determining the ranking of your site. Consequently, you have to start your link building campaign as soon as you start your website.

The above are only some tips for beginners. There are a lot of other issues you have to consider when you are doing the SEO for your website. However, you should try to do the above well before you go on more in depth SEO techniques.

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