Tuesday, July 15, 2008

How to choose your web designer

By Robin Porter

Remember how the web looked like just five years ago ? Almost no dynamic content (with the exception of Flash content that took a great while to load, and everyone was avoiding it), almost no taste in the way websites were designed and almost no stability at all.

The web has since changed very quickly - we are in the middle of Web 2.0, with Web 3.0 coming up rapidly. As web design was so profitable, designers popped up everywhere and you needed little in the way of skills, so long as you could configure a template. Quality was extremely varied.

You're looking for a web designer because you want a professional look for your business to increase customers - therefore you need to avoid those designers who are still learnign their craft. You have to make sure your designer can deliver the key aspects that are essential - a useful, appealing website that loads quickly. Visitors are very fickly - if your website doesn't tick all the right boxes, they'll leave your site in a matter of nanoseconds and be off to one of your competitors.

Usability is also an important consideration - if a visitor finds it hard to find what they are looking for, they will become frustrated and leave. This means a professional, established web designer is vital. Cutting corners on cost here is going to be false economy - it is much more important to find a designer who understands what your business needs. Here is what you should consider when choosing a web designer for your business:

? Open-minded ? It is very important that your web designer is open-minded. Obviously, you hired a web designer because you cannot do the job yourself, but that does not mean your opinions do not count. See if he listens to all your ideas and at this point, he should try to incorporate only the best of them. Allow him to explain why one idea or another does not fit the whole plan, and allow him to come with his own ideas too. Rather than making it a one-mind plan, why not put two minds at work.

* Good and fast - No matter how long the prohject is, you should always make sure progress is being made towards the end of the project. Ask him to complete the project in stages and tell you how long each stage will take. Make sure to review each stage as you go, to make sure he is completing everything to your satisfaction.

* Is he focused on usability? As discussed earlier, you need a website for your business that your customers can use easily - rather than something that is glittery and flashy at the expense of usability. Ensure your designer understands this - if he insists on using too many "bells and whistles" then walk away.

Finding the perfect web designer is near impossible, however checking his past works before agreeing to the deal will tell you a lot about the way he works. Of course, you will find out more after you start working with him, however keep in mind if there is something that simply does not make him a good web designer for you, end the deal as soon as possible.

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