Saturday, August 30, 2008

Create Your Website With A Series of 5 Easy Steps

By Darrel Hawes


If you want to launch your own website but are unsure what to do first, pay attention to the following list.

The first course of action is to get a domain name. There is a great deal of misinformation on this subject, so you may want to peruse the following criteria before settling on a domain name.

Select a domain ending with a .com.

Your domain name should be easy to spell...you don't want people misspelling your name and ending up at the wrong site!

Easily understood when spoken over the phone or in person.

Free of numeric characters and dashes.

Try to include alliteration or other elements to make it memorable.

Descriptive of what you are offering.

Now the following are general guidelines and there are a few cases where you may safely ignore a few of them. One case is where you have your own blog rather than on the behalf of your company. If that is the case, many people will use their own name for the domain name, even if it is difficult to spell.

Another of the criteria which is not a hard and fast rule is the "descriptive name" rule. Though that generally makes the most sense, many successful sites have broken that rule. The most important consideration is to put yourself in the prospect's shoes and what motivates him or her.

Next, select a web host to host your web pages.

Third, build your site. You will need to decide if you want the traditional "static" type site or if you want the newer blog format.

The fourth step is to put up content on your site. If you selected a blog format for your site, you will be pleased at how simple this step is.

Fifth, it is recommended that you construct a set schedule for getting out the word about your site. It is not much good to have a website that no one reads! Several methods of promoting your site exist, including marketing with articles or video, tell-a-friend scripts, the use of press releases, marketing on forums, and posting on blogs.

Putting up a website can be quite taxing but can also reward you in more ways than you might realize.

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