It is becoming simpler all the time to launch a new website. Should you do it?
If any of the following describes you:
Business owner,
You are planning to start a business,
Are an employee,
Are a hobbyist,
Or have strong opinions about anything
If any of these describe you, a website would benefit you.
Owners of a business: more people are coming online all the time, and therefore you are leaving money on the table if you are not online too.
New or prospective business owners: you should start off right and include a website in your marketing plan from the beginning.
Employee: yes you read that right. Perhaps some explanation would be helpful. As an employee, there are at least two kinds of sites that would be helpful to you.
First off, start a personal website to show what you know. The field does not matter; almost any would benefit from this type of site. A blog is the ideal platform for such a website. If you are job hunting in the future, your website will be a testament to your commitment and knowledge.
Second, if you are employed by a medium to large size company, you can start a site dealing with some aspect of the company. One possibility would be to chronicle the history of the corporation. Work on it in your spare time (not "on the clock") and eventually let your superior know about your project. This will position you as a knowledgeable employee and set you apart from everyone else.
Hobbyists: if you are passionate about your hobby, start a site to tell the world about it. Thousands, probably millions, have done the same; why shouldn't you?
Social commentator: if you have strong opinions in favor of or against some important issue, a good website will help to let others know. You can do more to influence the thinking of others with a website than almost any other medium.
About the Author:
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