Once the decision is made to get your own website, when should you begin work on it?
The short answer to this question is: as quickly as possible. Here are several reasons why this is true.
First, you can't enjoy the benefits of owning a website until it is actually launched. The benefits may include additional revenue, and also can mean less time invested in customer service problems. One common use of a website is to provide documentation and instructions for using your products on your website.
Secondly, domain name age appears to be a factor in high-ranking results in the search engines. So you will want to register your domain name as soon as possible.
Third, it's rather difficult to begin getting the word out about your site until it's actually live. And because the impacts of web promotion add up over time... and because you can only do so much in any given day, you should get started on your promotion right away. Some of the means of promotion you can do are writing articles, video, write press releases, commenting on blogs, and marketing on forums.
Fourth, if your competitors have a website, you will want to start "catching up".
Fifth, any effort that you put in today will give you a lead over your competition who are not online. People often put off starting a website, believing it will be time-consuming and difficult.
Sixth, having a website will make prospects and existing customers feel better about doing business with you.
Seventh, having a website can give you increased "points of contact" with prospects. This is important because it often takes about seven contacts with you before a prospect is ready to make a buying decision. Those points of contact can be in person, by phone, by postal mail, or via the internet. If you have helpful articles or tools on your site, you can speed the process along dramatically.
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