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Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is. Your home page can accomplish several different goals... just not at the same time. That's why most online business owners have several websites, each with their own landing page. Let's take a look at the jobs a home page can accomplish:
Establish Your Brand Your brand is so much more than a simple logo or a tag line. It is an emotional experience. A landing page that communicates this experience is probably one of the more difficult ones to create... for how do mere pixels on the screen convey emotion? Mostly, emotion is communicated through a website with images, color combination and, possibly, headlines. A branding page is usually heavy on ambiance but light on information.
Landing pages that establish expertise or try to build a relationship are a form of this type of home page.
Or, maybe a better solution would be to have a website with at least one page that has been constructed with thought, saying who you are, how you can be contacted, where you are located, what type of business you are. Something that will give more information about your business than, "Web Page Under Construction".
Would you ask a printer to print pamphlets that say "Web Page Under Construction" or similar, of course you wouldn't. I am also guessing that the printer would say otherwise to.
Whilst you might know a bit about websites, you won't want to get carried away. Will social media or videos, or having an online game be appropriate for your target audience? Now you know more about web design, and how you can make sure you get it right first time, perhaps now is the time to ensure that you have the right web design.
Establish Your Brand Your brand is so much more than a simple logo or a tag line. It is an emotional experience. A landing page that communicates this experience is probably one of the more difficult ones to create... for how do mere pixels on the screen convey emotion? Mostly, emotion is communicated through a website with images, color combination and, possibly, headlines. A branding page is usually heavy on ambiance but light on information.
Landing pages that establish expertise or try to build a relationship are a form of this type of home page.
Or, maybe a better solution would be to have a website with at least one page that has been constructed with thought, saying who you are, how you can be contacted, where you are located, what type of business you are. Something that will give more information about your business than, "Web Page Under Construction".
Would you ask a printer to print pamphlets that say "Web Page Under Construction" or similar, of course you wouldn't. I am also guessing that the printer would say otherwise to.
Whilst you might know a bit about websites, you won't want to get carried away. Will social media or videos, or having an online game be appropriate for your target audience? Now you know more about web design, and how you can make sure you get it right first time, perhaps now is the time to ensure that you have the right web design.
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