Trade shows are very useful for marketing your products and services as they allow participating companies to create a lot of visibility and build their customer base. However, you must plan the management as well as appearance of your exhibition booths properly, as they make an excellent contribution in attracting customers.
The study of positioning of exhibition booths in the whole set up of the trade show can actually aid you in planning good exhibition designs for your booth. Besides, your booth must not only have adequate space to fit in a huge crowd but also have sufficient durability.
Visual effect of the exhibition booth on the people is very crucial and this can be maximized by erecting displays that exhibit both the company and its products in a clear and attractive manner. Trade show analysts claim that a visitor takes just about three seconds to build an impression of any exhibition booth in his mind and therefore your booth should be eye-catching and instantly welcoming.
For this objective, the booth should use not more than two or three colours and it must ideally display catchy textual messages written in legible bold text that can be read from a distance. Open booths as opposed to closed ones always work better, and you must also ensure that the lighting is sufficient.
Another important element of successful exhibition designs is multimedia apparatus, which can get you a few precious moments from the crowd. You can use audio, video or even attractive touch screen monitors for this purpose. Yet another way of attracting more visitors to your booth can be giving away free gifts to them or conducting a lucky draw with a big prize.
Finally, while planning exhibition designs, it is very important to ensure cost control effectively and this can be done by using lightweight collapsible displays for your stall. This will substantially decrease your expenditure on material and transportation and will hence keep a check on your budget.
The study of positioning of exhibition booths in the whole set up of the trade show can actually aid you in planning good exhibition designs for your booth. Besides, your booth must not only have adequate space to fit in a huge crowd but also have sufficient durability.
Visual effect of the exhibition booth on the people is very crucial and this can be maximized by erecting displays that exhibit both the company and its products in a clear and attractive manner. Trade show analysts claim that a visitor takes just about three seconds to build an impression of any exhibition booth in his mind and therefore your booth should be eye-catching and instantly welcoming.
For this objective, the booth should use not more than two or three colours and it must ideally display catchy textual messages written in legible bold text that can be read from a distance. Open booths as opposed to closed ones always work better, and you must also ensure that the lighting is sufficient.
Another important element of successful exhibition designs is multimedia apparatus, which can get you a few precious moments from the crowd. You can use audio, video or even attractive touch screen monitors for this purpose. Yet another way of attracting more visitors to your booth can be giving away free gifts to them or conducting a lucky draw with a big prize.
Finally, while planning exhibition designs, it is very important to ensure cost control effectively and this can be done by using lightweight collapsible displays for your stall. This will substantially decrease your expenditure on material and transportation and will hence keep a check on your budget.
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