Thursday, November 5, 2009

The Importance Of Consumer Reviews

By Baxter Owens

One can keep on talking volumes about the importance of consumer reviews and yet it would not be sufficient enough. The fact is that more and more people are getting conscious of this fact nowadays. Just search the net for any product of your choice and you will find that there are various companies manufacturing the same. All of them spare no words to impress on you that their product is the best one available and is far better than the competition.

In such a situation, how does one manage to ascertain whether the product really lives up to its claims or is it just another cheap import being branded and labeled as a local product?. It is in such situations that one finds help in the consumer reviews. Just add the words `consumer review' to your search term and you shall be presented with a few sites that contain reviews of other persons who have used a particular product before.

These people give the product a certain ranking and also tell from their experience about the pros and cons of a particular product. It is by the number of rankings, generally in the form of stars, that you can judge whether the product is worth investing your hard earned money in or not.

The higher the number of stars allotted to the product, the better it should be. However, there are certain things you should keep an eye out for. Allegedly, different persons post each of these various reviews for each product. Some might be positive and some might be negative. Before arriving at a conclusion you should balance them all. Yet again, there are a few more things that you should be wary of. Some of these sites are nothing but a promotion gimmick launched by the vendors of the products.

Such sites contain false reviews and are posted by the owner of the site. Since there are quite a number of review sites, there is no need for you to be dismayed. You should always visit a number of such sites and check out the ranking for a particular product in all of them before taking any decision. Why not ask any friend if you are still feeling confused? You can get more information about the product from them and they might even reveal the name of a consumer review site that is genuine.

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