Atom Feed (xml)
It must be coming up for nearly 15 years since the Internet was officially launched and would you believe that there are still certain marketing guys out there who just don't grasp the importance of a private domain name. As though it was just a matter of putting a site together with some good content, starting up a blog, creating a few links and creating a couple of camtasia vids. Right, that is going to really help Google pick us out from the rest, although of course it would be nice if that were the case.
Some people though are just born lucky and will manage to get credibility from Google and make it to a number one ranking. It may seem all rosy at the beginning as the site gets regular traffic, the mailing list grows and branding projects put into place. Now the problem with a poor generic keyword domain at this stage is that a poorly created domain name just won't stick, people forget it if it is not related to your particular niche and the negative turn begins.
Remember that incredibly stupid site from the Dot Com era, Quokka.com? The same company who spent a bazillion dollars of their poor investors money on print, TV, and outdoor advertising to build a "non-brand? Do you remember their niche? Think hard.
If you were out of the country or whatever this Quokka.com was focused on the action sports network. Now I will leave it up to you to pass judgment but who in their tiny mind would base a whole branding campaign on a word that can't even be pronounced properly like Quokka, I just think they tried to run before they had learned to walk, but there are so many more cases like this out there so I can't stress enough the importance of a well thought out domain name.
I really would have thought that having such a great publicity budget they could have bought a better domain name like actionsportclub.com or something close to that. They were absolute twats but fortunately for us we know a lot more now. The most beneficial side of keyword domains is best expressed through the following points;- 1) Make it bleeding obvious what your domain site is promoting so for example a site dedicated to pest infestation would do well with a name like killrats.com and I guarantee traffic will come.
2. Permanently lock out competitors: Owning the domain is the ultimate form of owning the keyword, and being able to block competition is more than a minor coup. It forces them to buy dozens of keywords around the main keyword for type-in traffic, and build their primary online brand on an inferior domain. 3. Massive credibility: Generic keyword domains have become a sort of defacto brand with consumers. Whether it's MiniTruckParts.com, Rumcakes.com, or Hotels.com, the site that lives at the generic dot com address gets extra props from consumers, whether deserved or not.
4. Type-in traffic pays dividends: Nearly all keyword domain names will get some sort of traffic and there are others that will get just hundreds of unique visitors every day. This traffic that is driven through people who use their address bar instead of their search bar to surf the web will convert into real sales and that is a statistical fact. 5. Our favorite search engine Google as well as the rest concentrate their efforts in finding relevant sites for their users, so a site like PetFood.com would be ranked in the top 2 pages for the keyword "pet food" and will get a lot a traffic sent to them from Google for people interested in buying pet food.
6. The name can be parked, leased, rented out, or forwarded: If for some reason you decide not to develop a site, there are many ways to monetize a good generic keyword domain. 7. Steady increase in value: Generic domains are one of the few investment categories that have kept up with, and even beat the stock market, real-estate, bonds, and overall inflation. Some business owners are starting to realize the generic names they bought a decade ago might even be worth more than their whole business.
8. Hardly any cost: It costs just $10 a year so you will soon just adore the business of keyword domains... - Domainers need to focus all of their energy on generic keyword names and ignore certain fads like LLL.coms, brandables, and numeric names that might sound good but they just don't have "real word" staying power. - Remember the power you have is in the keyboard, so make it work for you and forget about any other alternative investment.
Some people though are just born lucky and will manage to get credibility from Google and make it to a number one ranking. It may seem all rosy at the beginning as the site gets regular traffic, the mailing list grows and branding projects put into place. Now the problem with a poor generic keyword domain at this stage is that a poorly created domain name just won't stick, people forget it if it is not related to your particular niche and the negative turn begins.
Remember that incredibly stupid site from the Dot Com era, Quokka.com? The same company who spent a bazillion dollars of their poor investors money on print, TV, and outdoor advertising to build a "non-brand? Do you remember their niche? Think hard.
If you were out of the country or whatever this Quokka.com was focused on the action sports network. Now I will leave it up to you to pass judgment but who in their tiny mind would base a whole branding campaign on a word that can't even be pronounced properly like Quokka, I just think they tried to run before they had learned to walk, but there are so many more cases like this out there so I can't stress enough the importance of a well thought out domain name.
I really would have thought that having such a great publicity budget they could have bought a better domain name like actionsportclub.com or something close to that. They were absolute twats but fortunately for us we know a lot more now. The most beneficial side of keyword domains is best expressed through the following points;- 1) Make it bleeding obvious what your domain site is promoting so for example a site dedicated to pest infestation would do well with a name like killrats.com and I guarantee traffic will come.
2. Permanently lock out competitors: Owning the domain is the ultimate form of owning the keyword, and being able to block competition is more than a minor coup. It forces them to buy dozens of keywords around the main keyword for type-in traffic, and build their primary online brand on an inferior domain. 3. Massive credibility: Generic keyword domains have become a sort of defacto brand with consumers. Whether it's MiniTruckParts.com, Rumcakes.com, or Hotels.com, the site that lives at the generic dot com address gets extra props from consumers, whether deserved or not.
4. Type-in traffic pays dividends: Nearly all keyword domain names will get some sort of traffic and there are others that will get just hundreds of unique visitors every day. This traffic that is driven through people who use their address bar instead of their search bar to surf the web will convert into real sales and that is a statistical fact. 5. Our favorite search engine Google as well as the rest concentrate their efforts in finding relevant sites for their users, so a site like PetFood.com would be ranked in the top 2 pages for the keyword "pet food" and will get a lot a traffic sent to them from Google for people interested in buying pet food.
6. The name can be parked, leased, rented out, or forwarded: If for some reason you decide not to develop a site, there are many ways to monetize a good generic keyword domain. 7. Steady increase in value: Generic domains are one of the few investment categories that have kept up with, and even beat the stock market, real-estate, bonds, and overall inflation. Some business owners are starting to realize the generic names they bought a decade ago might even be worth more than their whole business.
8. Hardly any cost: It costs just $10 a year so you will soon just adore the business of keyword domains... - Domainers need to focus all of their energy on generic keyword names and ignore certain fads like LLL.coms, brandables, and numeric names that might sound good but they just don't have "real word" staying power. - Remember the power you have is in the keyboard, so make it work for you and forget about any other alternative investment.
About the Author:
Get Domain Investing Committed to spreading the truth regarding domain investing, site flipping, reselling, monetizing Web sites and domain valuation as well as weekly Free Domain Lists
No comments:
Post a Comment