Sunday, December 13, 2009

The Benefits of 3D Logo Design

By Jim Cooper

Whether or not a company is small scale of among the industry's top players, it is their logos that usually capture the much sought after first impressions. Given the current global stiff competition, initial impressions dictate the confidence of your possible customers. Hence, company logo, more specifically 3D logo designs, are very much in demand. Creativity sparks over the top 3D logo design output. Below are some practical guides to designing outstanding 3D logo designs

Beauty in simplicity. While this practical guide is often taken for granted, this is actually the most crucial point to follow. The trick here is to target your audience full attention to provide them a better idea about your company with just single look at your 3D logo. The more complex your design is, the harder it is to reproduce. With clean and less complex 3D logo designs, the more your clients will likely remember your company.

Consider the classic approach. Think long term and aim for longevity of your 3D logo design. The most important thing to remember here is how to make you logo last a lifetime. The common formula for this is to integrate type-based 3D logos. For newly established company, it is crucial to avoid five year term vision and instead follow the classic format of aiming for durability and longevity of the company. Majority of big time companies nowadays, successfully maintained their logo since its origin.

Prioritize timely importance. In designing a logo, products and services value must be your guiding principles above everything else. You can come up with extraordinary designs but will certainly create less impact they do not evoke the true essence of your products and services. Thus, a top notch logo must transcend for mere aesthetics to allow customers to closely relate with its core products and services with just a glimpse of its logo.

Vectorize. Detailed drawings and intricate designs are good but clean, crisp lines, and simple 3D effects with limited colors are always more pleasing to both the eyes and minds of clients. Contrast and balance are vital in logo design and vector drawing always scores high in these aspects. These days, the presence of various graphic software allow people to actually integrated all great functionality to be able to come up with a clean and professional looking 3D logo design.

3D mimics reality. The best thing about 3D design is the sense of realism that it evokes. While 2D is still the current mainstream choice for illustration and designs, 3D guarantees to satisfy the insatiable appetite of most designers who favors seamless blending and photo-real finish.

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Saturday, December 12, 2009

Follow The K.I.S.S Rule For Your Website!

By JD Theis

The K.I.S.S rule is Keep It Simple, Stupid! When planning the website designing for your website make sure you don't forget that like any other thing in life even your website needs to be simple to be remembered. Everyone very easily forgets complex things. Your website needs to be easy to comprehend and must be easy to remember.

You need to organize the content that needs to go on your website. Content is KING! And it's true in all aspects. Think about all the content that needs to go on different pages. Segregate the content into the right sections (pages here). You need to understand the psyche of the visitor. If I walk into a departmental store and see all the products lying haywire and not segregated right

I'll not waste time there and walk into another departmental store. Similarly don't make the customer (in this case the site visitor) go through too many gateways to reach the desired information. For e.g. A lot of sites have a fancy looking homepage with just one tab that reads "ENTER SITE". One must try and not do that kind of design because it just increases the clicks for a visitor.

This is also one of the basic rules; don't make the visitor click too much! It just might be that the visitor loses his patience half way through and try and visit your competitor's website. So, make sure you don't make the visitor suffer from the clicks! Also, to keep in mind is the page length. It is ok to keep less clicks but too long a page to scroll down also becomes a little annoying to the visitor. Limit page length to 2 full screens generally. If it is text content only then 4-5 full screens is more than enough. Also make sure that each page has a tab at the end of it that leads the visitor to the homepage!

If you think all of this is too much to remember, just make sure you hire the right website designers. If you are based in California, internetzonei.com is one of the teams you would like to work with. They offer all the required guidance and services.

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Follow These Web Design Steps To Success

By Adriana Noton

The web design for your website graphics to include on your home page should tell a story. You want to have the right images on the right places. This can make or break your site as far as the number images.

You want to have about three to five images at least on your home page and on your core sub pages. Begin with a customer with a computer that just came out of the box typically the screen resolution is 800 by 600 and they are going to be using a 56k modem.

The bulk of people have high speed internet but you want to assume for the worse and once you get your site up and running you are going to be able to tell through the stats what screen resolution and speed of internet connection people have that will looking at your site.

You will be able to make changes based on that but for now start off with three to five images. Your images will include a logo, and emotional image, and a product image. Your logo or header will be your first image. It will be your largest image and be the first thing people will see. It will be the most beneficial because an effective logo and your domain name will help your website stand out in people's minds.

And when people are shopping for products they are going to look at several websites so a clean professional logo will help you stand out from the rest of the pages out there. So having that and also other helpful information like your telephone number your credit card acceptance information your hours of operation listed at the top of your page will set you apart from other websites out there. And that logo can make or break a sale depending on whether or not they find their way back to your site.

People actually return to a website three to seven times before they make a purchase so having a logo verses having your domain simply written out is going to help you stand out in people's minds. If you think about it major companies have memorable logos and when you see it you think of the company and their products.

The next image to have is an emotional image. If people feel something at your site they are more likely to return to your site and make a purchase. You want to present in your image what you are trying to sell. If you are selling comfortable bean bag chairs have images of people relaxing and enjoying life sitting in your bean bag chairs. Your website visitors will believe that they too will be relaxing and enjoying life once they get this product.

You want to have three to four product images. Once you see that most of your visitors have high speed internet connections you can add more product images. Product images once clicked will give more details about the product. Follow these tips on web design and you will be on the road to a successful internet business.

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