2010-01-16T05:33:00.001-08:00

By Veronica Carrillo

If you have spent a considerable amount of time browsing the Internet over the past several years, you may have come across the term "Domain name" more than a few times. Coming across it and knowing what it is are two different things however, and in spite of repeated encounters with the phrase, you may not have come any closer to understanding what it really is. This would be quite understandable because unless you are directly involved in the business of selling web hosting services or are looking to sign up for a web hosting package, there really aren't very many reasons for you to be familiar with the intricacies of domain names and its related aspects.

If you fit into any one of the two categories however, that is when you should take a closer look at domain names and how it can potentially affect you.

As you may already know, the Internet, far from being a single humongous entity, is actually an immense and intricate web of computer systems that are linked together spanning the globe. The most visible sign of this huge network is the single computer unit in your office or workspace, which is only one among millions and millions of computers similarly linked to the Internet. As you can imagine, it can be quite a formidable task to get all of these computers communicating with each other and this is where the Domain Name System or DNS comes in.

Three good reasons why you should know how to do this! One or all of these situations may arise. This useful skill can be easily accomplished by following the steps listed below.

Global Domains International (GDI) have been granted the right to provide.ws domains to individuals and businesses and expect sales growth similar to the.com before it. With 25 million domains today to an expected 500 million in the next 5 years, the.ws domain is set to become as 'every day' as the.com has.

Now domain names are by no means permanently owned. They are typically paid for or rented over a period of several months to a year, or even more. They do expire however, and when this happens, clicking a link to a web site that you have previously visited will not call up the site that you were expecting at all. This is what is known as a broken link, and you could then be directed to a totally different site-possibly the new owner of the domain name in question-or simply to a page that informs you that the site you were looking for is no longer available.

About the Author:

Todo sobre Juegos Mario para gente que le gusta jugar Encontrar un Trabajo Empleo es fcil si sabe dnde buscar

Copywriting Nuts And Bolts

2010-01-16T01:18:00.001-08:00

By Amy Carrington

Let's talk basics and then figure out how to make them better. That way, whether you are just starting to lean about copywriting or you've been at it a while but for some weird reason your boss is making you read this, then everyone can still come away with something useful. What we want is for you to be able to make a good impression with your copywriting. It's not too hard.

Copy needs personality. You may be writing for business instead of pleasure, per se, but the info you need to get out into the world still has to be attractive. For example, you can say, "It's been said that cats can be great pets." But that's passive and boring. Instead try, "Cats make wonderful companions." In the same way, go with a tone that matches the product or service you're trying to sell. Kids, for example, need simpler vocabulary and would like a sentence such as, "Kittens love to play with feathers other soft goodies. With you by their side, they may even curl up a nap in your lap!" An adult, on the other hand require more forward language, like, "Cats thrive on spending time with their owners, be it a cuddle on the couch or a game of hide and seek."

Copywriting needs Story. Maybe it doesn't need it in a traditional sense, like plot, but it's still there, if it's good copywriting. This means that your copywriting should be specific about what you're trying to sell to make it enticing to your readers. Let's continue with our bunny example. Blas writing such as "Do you think it would be fun to own a bunny? Check out ours," does nothing to make the reader want to buy it. A better choice would be, "Do you love bunny noses and bunny feet? Hop on over here to meet Lenny. This spotted Lop has ears that will perk right up at an owner who is willing to share a lot of carrots, a little affection, and a nice warm home." In this version the reader gets a sense for who Lenny is and what they're missing out on if they don't go snap him up. The more you engage your reader and tug at them to act, the better your copywriting will be.

Once Story is in place, add urgency. The idea is to generate sales, and including exigency in your writing will help that along. We've all heard commercials that say, "Sales ends on Friday. Hurry!" and "Everything must go." The copywriters here are trying to incite the reader to want their product and want it now! But they're not very subtle, are they? You don't want to say, "Our bunnies won't last long at these prices." A more interesting approach would be, "A bunny today keeps the loneliness away."

Another aspect of effective copywriting is offering proof. This is sometimes called "social proof." When 4 out of 5 doctors agree that a Medex is the best drug on the market, you know the copywriter is using this strategy. It makes the reader feel secure in their purchase. The general public wants an authority to tell them a product is good, and safe, when they have limited knowledge of it themselves. Another version of this is the testimonial. Readers recognize themselves in these ads and relate the product success they see to themselves. There's a sense of trust there. For the copywriter, it will be most effective to, again, include specifics like where the person lives, and the person's name if possible. This way, the connection is deep.

Now you know the nuts and bolts of creative copywriting. Use them as suggested and you'll be off to a great competitive start in the copywriting business. However, take the ideas and improve on them, and you'll be ahead of the game. Make your writing unique, work on it until it's effect gets noticed, even groundbreaking. Quality writing will make quantities of sales.

About the Author:

Chris Kincaid is a twenty year marketing professional and writes extensively on business including local topics such as graphic design in Michigan and Ann Arbor web design.